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Ep 2: Randall Smith of Martin Outdoor Media talks about Outdoor Advertising

With DASH TWO

* 0:15 – Randall shares his background and how he started Martin Outdoor Advertising
* 1:34 – Randall talks about his transition into Outdoor Advertising
* 1:56 – The value of Out-of-Home media is rapidly increasing along with its audience
* 3:09 – Martin Outdoor’s targeting capabilities and process
* 4:54 – Randall discusses creative trends in outdoor advertising and bus bench ads
* 5:29 – The biggest mistake advertisers make with creative
* 6:09 – Industries that are compatible with bus bench advertisements
* 7:20 – Randall gives the best strategy to use for an effective outdoor advertising campaign
* 8:15 – The future of geofencing around display ads in outdoor advertising
* 9:01 – Martin Outdoor is experimenting with Beacon technology on bus bench units
* 9:35 – Randall talks about his most memorable campaign

Download podcast transcript [PDF] here: AD Chat Ep 2: Randall of Martin Outdoor

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Randall Smith

Randall Smith Founder of Martin Outdoor

DASH TWO

Digital Advertising and Outdoor Advertising Buying solutions for Entertainment and Youth Oriented Brands. Wild Posting, Facebook Ads, Instagram Ads.
5555 Inglewood Blvd Suite 204 Culver City, CA
Phone: 310-439-2356