3rd-Party Data is data collected and collated by an external agency that can be purchased to allow your advertising campaign to reach your required target audience. Such data can be collected through surveys or user agreements that allow information to be shared. Third-party data is charged by a cost per impression (CPM) rate. Advertisers intending to purchase 3rd-party data should specify the exact audience segment, and attain the most updated data for an effective campaign.
The Amazon Advertising Platform (AAP) is a one-stop avenue for advertisers to reach the Amazon audience via Amazon, other websites, and mobile apps. Advertisers can choose from the following four methods of displaying ads: desktop and mobile web display ads, mobile banner ads, mobile interstitial ads, and video ads.
1, 2, and 3-Sheet(s)
The number of sheets refer to the size of the advertisement set in frames that are used for outdoor advertising campaigns. These ads are located strategically in high pedestrian traffic or waiting areas, like a train platform. A 1-Sheet measures 46″ (h) x 30″ (w); a 2-Sheet is the same height but double the width of a one-sheet and measures 46″ (h) by 60″ (w); and a 3-Sheet is the largest size measuring 84″ (h) by 42″ (w).
Affinity describes a service or product being naturally likable or acceptable to a consumer.