Victoria is a writer and social media nerd who loves exploring topics like consumer psychology, marketing research, and branding. She helps companies control the power of their brand through purposeful, strategy driven content marketing. Her career began as a copywriter at Boise State University, where she discovered her passion for marketing communications, and she now works as a freelance writer.
She lives in the northwestern United States and when she’s not writing, she’s trail running, drinking strong coffee, or cooking.
What if you knew that all of the content you’d put hours of hard work into to drive traffic to your site was amounting to little more than clutter? Too many marketers are making the mistake of failing to optimize their content for SEO purposes. SEO isn’t tough when...
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