Pedram Nikfarjam, Digital Director of Marketing at DASH TWO, was featured in a recent Facebook Success Story for a campaign featuring Fueled by Ramen’s Chef’Special. Pedram spearheaded a successful campaign that put the band on the radar to new listeners across US. His efforts not only resulted new fans, but also in four times more streams and twice the music the sales.
The initial goal of the label was to reach millennial listeners in 12 different alt rock stations across the US on Facebook. Pedram launched a campaign that included an initial teaser and then followed potential fans up with follow up videos solidifying their status as fans.
“Facebook was a great tool to build a fan base, as it allowed us to bring music directly to the people. We ran video ads within potential fans’ News Feeds and created various audience lists to control who saw what, and even followed up with new videos to those who had seen our previous content,” Pedram told Facebook.
The campaign also resulted in a higher attendance to their live shows and beautifully complimented marketing efforts.
Tim Davidiet, Senior Director of Digital Marketing at Fueled by Ramen, told Facebook: “I was excited to get an awesome piece of content out to as many people as possible. Seeing the post blow up overnight was crazy. And then we watched it translate into increased sales and streams. Best of all, it gave the band a nice push in key US markets, which in turn helped create a story to bring to radio.”
You can read the full story Chef’Special success.