New York
August 2021
Pharrell Williams joined Complex’s Joe La Puma for a highly anticipated episode of Sneaker Shopping at The Webster in Miami. During the conversation, Pharrell covered everything from Nigo gifting him Bape sneakers, to why his Ice Cream sneakers were blurred out in the “Drop It Like It’s Hot” music video, to his personal sneaker history and his collaborations with Adidas.
To build buzz around the episode’s release, a Wild Posting® campaign was launched across New York City. Bold, strategically placed posters targeted the city’s sneaker culture hotspots — putting the campaign directly in front of the enthusiasts and collectors who live and breathe this world.
New York is the epicenter of sneaker culture. From the boutiques of SoHo to the streets of Brooklyn, the city is home to the most passionate and influential sneaker community in the world. Wild Posting® in these neighborhoods doesn’t just advertise — it becomes part of the culture itself, woven into the same urban fabric that defines the sneaker scene.
The campaign drove awareness of the episode among Pharrell fans and sneakerheads alike, creating street-level anticipation that translated into views, shares, and conversation online. It’s a perfect example of how Wild Posting® amplifies cultural moments by meeting the audience exactly where they are.
Want to promote your next cultural moment, product launch, or content release with Wild Posting®? Contact DASH TWO to get your campaign on the streets.
