Print Advertising
Print Advertising Agency in Los Angeles
DASH TWO plans and buys print campaigns across newspapers, magazines, and trade publications — from national titles to hyper-local weeklies.
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What Is Print Advertising?
Print advertising places your brand in newspapers, magazines, and trade publications — physical media that readers hold, keep, and trust. In a feed full of skippable, forgettable digital ads, print does something screens can't: it commands attention, signals credibility, and sticks. Study after study shows print drives higher recall and stronger brand trust than digital.
It's also one of the most precisely targeted channels there is. A fashion magazine, a regional daily, a niche trade journal — each comes with a known, engaged readership. Put your message in the right title and you reach an audience that's already leaning in. That's where DASH TWO comes in.
In a world of skippable ads, print is the one people keep.
How Print Advertising Works
Print buying is about matching the right message to the right title at the right rate. National magazines build prestige and reach; regional and local papers drive community trust and foot traffic; trade and niche publications put you directly in front of a specialized audience. DASH TWO handles it end to end — publication selection, rate negotiation, ad specs, and placement — so your campaign lands clean and on budget.
Over the last decade we've built direct relationships with the publishers that matter, and we know how to buy print that performs — not just fill a page.
We buy the page your customer actually reads.
Budgeting
How Much Does Print Advertising Cost?
Print pricing comes down to the publication's circulation, the ad size, and the placement — and there's a title for nearly every budget.
- Local & community papers — the entry point. Small display ads can start in the low hundreds.
- Regional newspapers & trade publications — mid-tier, priced by circulation and ad size.
- National magazines — the premium tier. Full-page placements in major titles run into the tens of thousands.
- Premium positions & special issues (covers, inserts, themed editions) — carry a surcharge but deliver outsized visibility.
Rates are almost always negotiable — especially for multi-issue commitments. DASH TWO negotiates them directly and builds the mix that fits your goals and your budget.
Print Advertising FAQ
Is print advertising still effective in 2026?
Very. Print delivers credibility, high recall, and audience trust that digital struggles to match — and because fewer brands use it well, a strong print ad stands out more than ever.
What's the difference between newspaper and magazine advertising?
Newspapers offer reach, immediacy, and local relevance — great for timely offers and community campaigns. Magazines offer prestige, shelf-life, and highly targeted readerships — great for brand-building and luxury or lifestyle audiences.
Can print advertising be targeted?
Absolutely — arguably more precisely than most channels. Every title comes with a known readership by interest, industry, region, or demographic, so you're buying an audience, not just a page.
How much does a print ad cost?
It ranges from a few hundred dollars in local papers to tens of thousands for a full page in a national magazine — driven by circulation, ad size, and placement. Rates are usually negotiable, and we negotiate them for you.
Which publications does DASH TWO buy?
National magazines, regional and local newspapers, and trade and niche titles — nationwide, with direct relationships at the publishers that matter to your audience.