What are the different types of outdoor advertising?
It boils down to this: If you post an ad outside the home, it’s considered outdoor advertising. But if you want a more concrete answer, the main types of outdoor advertising include:
Wild Posting
Plaster Your Message Where People Will See It
Want to get wild? Want your latest film, album or fashion show plastered around the highest traffic areas in your target audience’s home turf? We offer you the essential underground guerrilla tactic of Wild Posting, a.k.a snipes or fly-posting.
What is it?
Papering loads of posters on a wall, barricade or building to draw attention through sheer volume and repetition.
How do you do this form of outdoor advertising?
Our street teams put posters on barricades, poster boards, basically anywhere you can think of that will draw attention.
Why is it effective?
Do you want to wallpaper that piece of open real estate that’s just begging for a vivid splash of your product’s colors in large eye-catching posters? Let’s do it! Legal? Well, yes. (Although the property owner might not love you that much). Old-fashioned is the new en vogue?
Bulletin Billboards
A Large Format to Reach a Large Audience
Looking to redefine the skyline with big, bold, beautiful Bulletin Billboards? You get to hijack your target’s eye line. You give them your version of the horizon. We get your brand emblazoned on outdoor billboards so you become a fixture in your target’s outdoor visual landscape. You’ll “own” that space 24/7. Your billboard sign is a constant fixture that’s highly visible and super cost effective. From the olden days? Yessiree Bob!
What is it?
Those traditional billboards you see along highways, expressways and other high-traffic locations, generally 14 feet high by 48 feet wide.
How do you do this form of outdoor advertising?
We find the best locations based on your target audience, and we buy the space from billboard vendors. The artwork offers a chance for your brand’s creativity and smarts to shine – we’ll help you do that, too.
Why is it effective?
Bulletin billboards are one of the few “traditional” media still seeing ad spending increases and for good reason. Studies have shown people notice billboards, and they pay attention to them. And you saw what we said about their cost-effectiveness, right? This form of outdoor advertising will never go out of style.
8 Sheets
Deliver Your Message to Targeted Neighborhoods
Need to get your brand or event message out on your local neighborhood street? Plaster your 8-Sheets poster campaign along surface streets to keep the whole community in the know of what’s going to be taking place in the area.
What is it?
Another form of billboards, posted on regular streets rather than highways.
How do you do this form of outdoor advertising?
These paper posters have a 30-day staying power and are inexpensive. Every month you can change your message and keep highly visible to the local market. Yes, paper –it’s cheaper than vinyl.
Why is it effective?
With high visibility and less clutter to compete with, 8 sheets deliver your message to an attentive and engaged audience. They also provide a lot of flexibility for advertisers, who can tailor who they want to target across neighborhoods.
Bus Benches
Street-Level Attention-Grabbers You Can Sit On
Discover the advantages of using Bus Benches in commuter cities for your outdoor media initiatives. You know where your prospects are living, and we’ve got their bus benches covered…in your brand offering. It’s on street level, there’s a captive audience and you are their constant companion on their daily commute.
What is it?
This one’s pretty self-explanatory – ads on the benches you sit on while waiting for the bus.
How do you do this form of outdoor advertising?
Target by geographic region or demographics. We secure that ad space from outdoor transit vendors.
Why is it effective?
Bus benches tend to be in densely populated areas, where you will reach a lot of people at the street level.
Mobile Billboards
Get Your Message on the Move
Can’t wait to take your brand for a spin? Get your motor running with a big city styling Mobile Billboard. Your message will be on the move going where your customers are hanging out. A Mobile Billboard is your outdoor media answer to getting your message around town.
What is it?
Billboards on the sides of trucks or otherwise on wheels that travel all over town. The creative is generally smaller than bulletin billboards.
How do you do this form of outdoor advertising?
We hook you up with a vendor, and we research any restrictions ahead of time. GPS tracking can show you where your board travels throughout the day.
Why is it effective?
Mobile billboards, like so many forms of outdoor media, are cost-effective and offer an excellent way to target a specific audience with a time-sensitive message. For instance, imagine telling them about something they can buy on their mobile device as soon as they stop driving.
In-Theater
Your Ads on Screen With ‘The Avengers’ (and More)
Be the next forthcoming attraction on the big screen. In-Theater OOH advertising gets you right in front of a receptive audience. They are relaxed, have their buttered popcorn and large soda, waiting patiently for the main feature, and there you are, front and center. This out of home advertising channel is still one of the oldest and most effective methods to connect with your demographic.
What is it?
Essentially, commercials inside a movie theater.
How do you do this form of outdoor advertising?
You can target geographically or demographically. Theater chains have different ways of buying vs. (increasingly rare) independent theaters. We can get you into either.
Why is it effective?
Movies deliver highly engaged audiences. You can integrate content with the film, too, which audiences enjoy.
Guerilla Advertising
Grab Attention by Getting Creative
Adidas Prophere Chalk Stencil
Wanna go viral? Looking to be shared everywhere? Guerilla Advertising takes you to the streets to re-invigorate wall spaces with graffiti art, mind-blowing projections, wallscapes that mesmerize and street teams that bring your brand to life.
You enliven old, forgotten spaces with creativity and artistry, drawing smiles and engagement from all who walk past. Press pick up on your masterpieces and social media blows up with your hashtag. Nice!
What is it?
Advertising meant to amaze and astonish. It’s the unexpected, outrageous stuff you will tell people about after you see it.
How do you do this form of outdoor advertising?
Very carefully and quietly, so as not to tip people off in advance. We know the secrets to guerilla marketing…but we’ll never tell them!
Why is it effective?
You will get loads of attention (often press attention) for these stunts. They are fun, and they are generally one of the most inexpensive forms of outdoor advertising.
Digital Outdoor Advertising
Animate Your Billboard Message
Multiply your messages. Digital billboards let you display various brand or product messages throughout the day. Different times of day bring out different types of people and your message can literally change with the time. Maybe you want to live stream? Or match your content to the weather? This tech-injected outdoor billboard media gives you the highest visibility with the flexibility to find the right messaging for your target market.
What is it?
Billboards, only digital.
How do you do this form of outdoor advertising
The number of digital boards available across the country increases by the day, and we know the vendors.
Why is it effective?
It’s eye-catching. It’s creative. And did we mention memorable? Three-quarters of people remember seeing a digital board within the past month, according to a Nielsen study.
Outdoor advertising doesn’t have to be complicated. It just has to be smart, and with so many different methods to pick from, you can find the right fit.
Feeling ready to go outdoors? It’s a perfect day for it. Let’s walk you through the options. Contact us to discuss them.
