Outdoor Advertising:
Wild Posting® How to run a successful Wild Posting® Campaign
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What Is Wild Posting® Advertising?
Wild Posting® is a form of outdoor advertising that involves posting paper posters side-by-side on buildings, barricades or construction site barriers, using wheatpaste (a combo of wheat flour and water) to adhere the posters.
Most campaigns have an element of timeliness by promoting a sale or event, and they’re designed to be eye-catching, the type of thing that will earn a second look in a busy urban landscape. Posters are usually placed at street-level, where motorists and pedestrians can see them.
You can think of them as public bulletin boards that swap a different surface for the bulletin board.
We’ve seen or created terrific Wild Posting® campaigns using everything from newspaper kiosks to metal surfaces to street poles as a canvas. Creativity is baked into this approach, and the more creative you get, the more people will notice your message.
How These Ads Can Help You
AFFORDABILITY
Wild Posting® campaigns are a cost-effective advertising option, allowing you to execute a robust campaign at a fraction of the cost of other advertising methods.
BUZZ
Wild Posting® generates buzz due to its guerrilla marketing appeal. Its unconventional style often gives the impression of being edgy or illicit, even when fully approved by property owners.
SOCIAL CACHET
Buzzworthy campaigns encourage social sharing, giving Wild Posting® a second life online. Your ad can reach an audience far beyond the campaign’s physical location, making Wild Posting® a highly shareable form of Outdoor Advertising.
FREQUENCY
Repetition matters. The repeated exposure of Wild Posting® ads helps boost recall, ensuring your audience remembers key details like album names, product launches, or event dates.
BRANDING
Beyond promoting specific events or products, Wild Posting® is an excellent tool for brand recognition. It reinforces your logo, colors, and overall brand identity in high-visibility areas.
LONGEVITY
Wild Posting® campaigns have staying power. Posters can remain in place for weeks or even months, providing long-lasting visibility and continued audience engagement.
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Wild Posting® Campaigns Examples
As the trademark owner of “Wild Posting®,” we’ve run many campaigns and know the best ways to execute them. Here are a few examples of Wild Posting® campaigns we’ve done in public spaces.
BARRICADES
You can put thin or card-stock posters along construction barricades, fences or barriers that keep the passersby from looking into the construction site. They aren’t permanent—they’ll come down with the barricade—but draw a great reaction from people walking past.
STANDARD-SIZED POSTERS
You can choose from standard-sized and oversized posters for a campaign, and both have advantages. With standard-sized posters, you can fit more of them in the space, so you might want to vary them, making every other one different.
OVERSIZED POSTERS
These take up a much bigger chunk of real estate and allow for more intricate creative. An oversized poster might be three or four times as big as a standard one. This is probably the approach most associated with traditional Wild Posting®.
DOMINATION
Domination is exactly what it sounds like—putting up so many posters in so many places in a small area that everywhere someone looks, they’re taking in one of your posters.
Typical Cost of Wild Posting®
The price of Wild Posting® campaigns is quite affordable. For less than $5,000 you can target 20 locations in Los Angeles. You’ll pay less than half what buying a billboard in LA costs. However, if you want to paper the city, covering entire walls across high-traffic areas, you will have to use a large budget. Request QuoteInsider Knowledge
Running a Wild Posting® campaign can be challenging the first time.
With over 20 years of experience of Wild Posting®, DASH TWO is a favorite for many agencies and brands.
What Locations Work Best for Wild Posting®?
Urban hubs in cities like Chicago, Nashville, Los Angeles, New York, Miami, London, and Paris are ideal for Wild Posting® campaigns due to their dense foot traffic and dynamic street culture. These areas offer high visibility and are naturally aligned with the creative, trend-aware audiences that Wild Posting® attracts.
In Los Angeles, neighborhoods like West Hollywood, Silver Lake, Santa Monica, and Venice offer some of the most desirable walls for high-traffic exposure. In New York City, vibrant enclaves like Chelsea, SoHo, and the Village are prime for connecting with style-conscious locals and tourists alike.
Beyond major metros, Wild Posting® performs well in environments that mix walkability, culture, and community presence:
- Urban downtowns — where professionals, creatives, and residents cross paths daily
- Parks and skateparks — especially effective for reaching younger, mobile-first audiences
- Outdoor malls — aligning brand visuals with shopping experiences
- Retail corridors — ideal for trend-driven product drops and lifestyle branding
- Construction site walls — large-scale blank canvases perfect for multi-panel poster takeovers
- College campuses — an efficient way to reach Gen Z and millennial audiences in concentrated areas
Common Dimensions of Wild Posting®
The standard Wild Posting® size is 36″ high by 24″ wide, which allows for clean stacking or tiled collage formats. For campaigns demanding extra visibility, Jumbo Posters measuring 72″ high by 48″ wide provide double the real estate—perfect for bold creative, immersive visuals, or scannable elements like QR codes that drive digital engagement.
Creative teams often use these larger formats to introduce motion blur effects, high-contrast typography, or cut-out layouts that command attention in fast-moving environments.
Who Wild Posting® Is For
Wild Posting® is tailor-made for industries that thrive on visual impact, street credibility, and trend-driven storytelling. It’s a go-to strategy for brands that want to reach culturally aware consumers where they live, shop, scroll, and hang out.
- Fashion — to debut new collections or run seasonal awareness drops
- Music — from indie album releases to major artist tour announcements
- Cannabis — leveraging creative, compliant messaging to stand out
- Streaming platforms — to build hype around premieres or limited series
- Beauty and cosmetics — for new product launches or influencer collaborations
- Film studios — promoting trailers, movie releases, and festival circuits
Whether you’re a global brand or a rising startup, Wild Posting® lets you connect with real people in real places—transforming everyday city walls into storytelling canvases that spark engagement, drive social shares, and build authentic urban presence.
Wild Posting® + QR Code Campaigns
Wild Posting® isn’t just analog anymore. More and more brands are combining physical posters with QR code activations to bridge the gap between street-level engagement and digital interaction. These hybrid campaigns offer the best of both worlds: the visual impact of outdoor media with the trackability and reach of online platforms.
How Brands Use QR Codes in Wild Posting®
- Exclusive Drops: Scan-to-access unreleased content, early ticket sales, or limited merch.
- Music Previews: Direct links to Spotify, Apple Music, or YouTube for new singles and albums.
- AR Filters & Experiences: Unlock immersive Instagram or TikTok effects tied to the campaign.
- Live Event Integration: Promote tour dates with geofenced QR codes leading to Ticketmaster or Bandsintown pages.
QR codes make Wild Posting® campaigns measurable—giving you real-time data on scans, location performance, and user behavior. Whether you’re building hype around an album drop or creating buzz for a streetwear launch, these scannable campaigns increase engagement and prove ROI.
How Wild Posting® Works
To launch a successful Wild Posting® campaign, start by identifying high-traffic locations where your target audience naturally gathers—music venues, nightlife corridors, shopping districts, or creative neighborhoods. While the format is rooted in guerrilla-style tactics, securing permission from property owners or vetted vendors ensures your posters stay up longer and avoid fines or removal.
Most Wild Posting® campaigns span around 20 strategic locations and include about 250 standard-sized posters. To make your campaign visually stand out, lean into smart creative. Here are a few proven layout techniques:
- Color variation: Use the same message across posters but rotate colors to build visual rhythm.
- Shape clusters: Arrange posters into bold configurations—like a heart, lightning bolt, or star—to draw eyeballs and social shares.
- Spelled-out messaging: Use the wall space to spell out an artist’s name, album title, or campaign theme.
For installation, wheatpaste remains the standard adhesive, offering strong and weather-resistant application. On metal surfaces, magnets or reusable adhesives can create interactive, removable formats. Most Wild Posting® campaigns stay up for about two weeks—longer if no new advertisers replace them and the posters remain in good condition.
