Outdoor Advertising:
Wild Posting® How to run a successful Wild Posting® Campaign
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What Is Wild Posting® Advertising?
Wild Posting® is a form of outdoor advertising that involves posting paper posters side-by-side on buildings, barricades or construction site barriers, using wheatpaste (a combo of wheat flour and water) to adhere the posters.
Most campaigns have an element of timeliness by promoting a sale or event, and they’re designed to be eye-catching, the type of thing that will earn a second look in a busy urban landscape. Posters are usually placed at street-level, where motorists and pedestrians can see them.
You can think of them as public bulletin boards that swap a different surface for the bulletin board.
We’ve seen or created terrific Wild Posting® campaigns using everything from newspaper kiosks to metal surfaces to street poles as a canvas. Creativity is baked into this approach, and the more creative you get, the more people will notice your message.
How These Ads Can Help You
AFFORDABILITY
Wild Posting® campaigns are a cost-effective advertising option, allowing you to execute a robust campaign at a fraction of the cost of other advertising methods.
BUZZ
Wild Posting® generates buzz due to its guerrilla marketing appeal. Its unconventional style often gives the impression of being edgy or illicit, even when fully approved by property owners.
SOCIAL CACHET
Buzzworthy campaigns encourage social sharing, giving Wild Posting® a second life online. Your ad can reach an audience far beyond the campaign’s physical location, making Wild Posting® a highly shareable form of Outdoor Advertising.
FREQUENCY
Repetition matters. The repeated exposure of Wild Posting® ads helps boost recall, ensuring your audience remembers key details like album names, product launches, or event dates.
BRANDING
Beyond promoting specific events or products, Wild Posting® is an excellent tool for brand recognition. It reinforces your logo, colors, and overall brand identity in high-visibility areas.
LONGEVITY
Wild Posting® campaigns have staying power. Posters can remain in place for weeks or even months, providing long-lasting visibility and continued audience engagement.
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Wild Posting® Campaigns Examples
As the trademark owner of “Wild Posting®,” we’ve run many campaigns and know the best ways to execute them. Here are a few examples of Wild Posting® campaigns we’ve done in public spaces.
BARRICADES
You can put thin or card-stock posters along construction barricades, fences or barriers that keep the passersby from looking into the construction site. They aren’t permanent—they’ll come down with the barricade—but draw a great reaction from people walking past.
STANDARD-SIZED POSTERS
You can choose from standard-sized and oversized posters for a campaign, and both have advantages. With standard-sized posters, you can fit more of them in the space, so you might want to vary them, making every other one different.
OVERSIZED POSTERS
These take up a much bigger chunk of real estate and allow for more intricate creative. An oversized poster might be three or four times as big as a standard one. This is probably the approach most associated with traditional Wild Posting®.
DOMINATION
Domination is exactly what it sounds like—putting up so many posters in so many places in a small area that everywhere someone looks, they’re taking in one of your posters.
Typical Cost of Wild Posting®
The price of Wild Posting® campaigns is quite affordable. For less than $5,000 you can target 20 locations in Los Angeles. You’ll pay less than half what buying a billboard in LA costs. However, if you want to paper the city, covering entire walls across high-traffic areas, you will have to use a large budget. Request QuoteInsider Knowledge
Running a Wild Posting® campaign can be challenging the first time.
With over 20 years of experience of Wild Posting®, DASH TWO is a favorite for many agencies and brands.
WHAT LOCATIONS WORK BEST FOR WILD POSTINGS®?
Urban areas in major cities like Chicago, Nashville, Los Angeles, New York, Miami, London, and Paris are ideal for Wild Posting® campaigns due to their dense pedestrian traffic and vibrant street culture. For example, in Los Angeles, neighborhoods like West Hollywood, Silver Lake, Santa Monica, and Venice are sought-after locations for capturing high visibility among local and tourist populations alike. Similarly, in New York City, hotspots such as Chelsea, Soho, and the Village are preferred for reaching style-conscious and trendsetting audiences.
Wild Posting® also works exceptionally well in these types of locations, where foot traffic and cultural engagement are high:
- Urban downtowns, where workers and residents converge daily
- Parks, especially skateboard parks, which attract younger demographics
- Outdoor malls with high retail activity
- Retail districts, offering a direct connection to shoppers
- Construction sites with prominent blank spaces for poster displays
- College campuses, ideal for targeting Gen Z and millennial audiences
COMMON DIMENSIONS OF WILD POSTING®
The standard dimensions for Wild Posting® posters are 36 inches high by 24 inches wide, a size that works well for layering or creating collages. Jumbo Posters, measuring 72 inches high by 48 inches wide, offer greater visual impact and are particularly effective in high-traffic areas like downtown streets and outdoor event spaces. These larger posters can also be used to feature bold designs, QR codes, or product images that encourage direct interaction.
WHO WILD POSTING® IS FOR
Wild Posting® is a versatile advertising method designed for industries that thrive on visual storytelling and trendsetting appeal. It’s particularly effective for brands looking to build a strong street-level presence and engage with culturally attuned audiences. Key industries include:
- Fashion, for launching new collections and seasonal campaigns
- Music, especially for album releases, concerts, and festivals
- Cannabis, with creative and compliant messaging
- Streaming services, promoting shows, movies, or exclusive content
- Cosmetics, for building brand awareness and driving product trials
- Movies, targeting pre-release buzz with striking visuals
Whether you’re an established brand or a startup, Wild Posting® allows you to connect directly with urban consumers, amplifying your message in an authentic and impactful way.
HOW WILD POSTING® WORKS
To launch a Wild Posting® campaign, begin by identifying the ideal locations for your ads and securing permission from the property owner or vendor. While Wild Posting® has a guerrilla-style appeal, operating legally ensures your posters remain displayed without the risk of removal or fines.
Most Wild Posting® campaigns typically target approximately 20 locations and involve using 250 standard-sized posters. For a campaign that truly stands out, creative designs are key. Here are some ideas to consider:
- Using identical messages on each poster but switching up the colors to grab attention
- Arranging posters into eye-catching shapes, like a heart or star, to make a visual statement
- Spelling out a word or name tied to the campaign, such as an artist’s name, a brand, or an event title
For installation, wheatpaste is the most commonly used adhesive method, offering strong, long-lasting application. Alternatively, you could use magnets for metal surfaces, giving your campaign a fun, interactive twist. Wild Posting® promotions typically remain in place as long as property owners permit, or until a new advertiser layers over them. On average, posters last about two weeks before weathering or fading begins.
Now that you understand how Wild Posting® works, take the next step in amplifying your brand. Ready to make a bold impression? Contact us today to explore this exciting advertising method and start planning a campaign that captivates your audience!
