What is a Wild Posting?
This form of out of home advertising that isn’t new, but it’s effective. It’s been called a lot of things, like Flypostings, Bill Posting, and Wild Postings; but the act is the same getting your posters posted in high traffic areas to bring the message to the people. A style that guerrilla marketing companies once used for underground concerts is now being used for millions of successful businesses. Get your message seen in areas of amazing visibility and populace while receiving a massive return on investment.
Is it Legal?
We would never encourage anyone or any business to break the law, and none of our clients ever pay any fines. We are trying to simply add urban color to the gray landscapes while making sure that your products and services get to the people. Will it annoy private property owners? Probably. Will it cause the SWAT team to be called? Never.
How Do You Execute a Wild Posting Campaign?
If you are interested in giving wild posting a try, you have come to the right place. We have years of experience with this medium. We have done so many campaigns, we know nitty-gritty details that can help spread the word about your event, album, film, etc., such as:
- Where to put up your posters
- What size posters to use
- What type of material to use for the posters
What Locations Work Best for Wild Postings?
You can make any location work, really, if your target demographic will be in the area. But some of the most popular venues include:
- Urban downtowns
- Outdoor malls
- Skateboard parks
You’ve probably seen plenty of wild postings on walls around construction sites. This style of advertising really relies on the imagination. We love coming up with new ideas for where to put posters and reaping the benefits for our clients.
We consider it the ultimate compliment when someone swipes one of the posters and brings it home to display on their wall. It means we did our job well for you.