Los Angeles + New York + SF
March 2021
MasterClass partnered with DASH TWO to promote Questlove‘s highly anticipated DJing and music curation class, launching a Wild Posting® campaign across New York, San Francisco, and Los Angeles in March 2021.
Questlove — drummer, DJ, producer, and cultural curator extraordinaire — is one of the most respected figures in music. His MasterClass covers the full arc of DJing craft: equipment setup, sequencing, live loop creation, record-scratching, and the deeper art of reading a room and curating a musical moment. The 13-lesson program is as much about philosophy as technique.
Wild Posting® was the natural medium for a campaign rooted in music culture. The format has been part of the music industry’s promotional DNA for decades — the same street-level energy that defines DJ culture and record stores is embedded in the Wild Posting® aesthetic. Placing bold, oversized posters in the country’s most music-forward cities put the campaign directly in front of the creative professionals, music fans, and aspiring DJs that MasterClass was trying to reach.
The three-city rollout — New York, San Francisco, and Los Angeles — targeted the most culturally influential markets simultaneously, creating a unified national presence while feeling hyper-local in each city. The installations generated organic social sharing as fans and passersby photographed the posters and spread the campaign online.
Want to promote your next online course, event, or cultural launch with Wild Posting®? Contact DASH TWO and let’s build something worth stopping for.
