New York+Tokyo+Paris+Sydney
May 2021
In May 2021, Fortnite launched a groundbreaking global campaign in Tokyo, Sydney, Toronto, Paris, New York and more that involved a synchronized Wild Posting® effort across eight major cities worldwide. This ambitious project required all posters to be displayed simultaneously at midnight on May 24, meticulously aligned with each city’s respective time zone.
We meticulously planned and executed the campaign, ensuring every detail was accounted for. Each country—U.S., Canada, UK, France, Germany, and Australia—had its own set of region-specific creative materials tailored to resonate with local audiences. With a total of 48 posters distributed globally, the campaign followed a precise sequence to maintain its cryptic messaging and intrigue.
Coordinating the live posting across multiple time zones presented a significant logistical challenge. However, our team worked diligently to synchronize the efforts, ensuring that all posters were installed simultaneously. By meticulously accounting for international time differences and maintaining seamless communication among teams, we achieved perfect alignment.
Another critical aspect of this campaign was maintaining strict confidentiality regarding the creative content. To preserve the campaign’s impact, we adhered to tight production timelines, ensuring that the creative assets remained under wraps until the designated launch date. This approach heightened the intrigue and excitement surrounding the campaign.
Through meticulous planning, precise coordination, and unwavering adherence to timelines, we successfully executed Fortnite’s global Wild Posting® campaign. This synchronized effort captivated audiences, generated widespread excitement, and sparked intrigue among players worldwide. To learn more about Fortnite’s groundbreaking initiatives, visit their official site at Fortnite.
