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Format
30′ × 90′ large-format aerial billboard
Coachella Weekend 1, 2026 (April 10–12)
6 across 3 days — midday + evening windows
Coachella / Indio, Palm Springs DMA
White Fox Boutique is a bold, fashion-forward brand with a loyal, style-driven following. Their look is colorful, confident, and built to be seen — which makes them a natural fit for the kind of audience that descends on Coachella every spring.
White Fox wanted to make a statement at one of the biggest cultural moments of the year. The objective was simple and ambitious: generate massive brand awareness by putting White Fox front and center in front of Coachella’s fashion-conscious crowd — using a format that breaks away from the standard festival advertising and earns attention on its own.
Coachella is an open-air festival where traditional out-of-home formats — billboards, wild postings — have limited reach inside the grounds. The brand needed something that could reach the entire festival at once.
Timing was the other hurdle. Aerial slots for Weekend 1 were booking up fast. White Fox originally wanted nine flights — three per day across the weekend — but availability had tightened. Rather than overpromise, DASH TWO moved quickly to secure the best remaining windows and gave the client clear, honest options: six flights, two per day, covering both peak periods. Transparent from the first conversation to the last.
The strategy built directly off the brand and the venue. White Fox’s creative is loud and unmistakable — so a big, colorful banner flying low over the desert wasn’t a gimmick, it was the brand at full volume. An aerial billboard solves the “open-air venue” problem in one move: it reaches everyone on the grounds simultaneously, and it taps a simple human instinct — people look up when a plane passes overhead.
DASH TWO scheduled both midday (11 AM–2 PM) and evening (4 PM–sunset) windows across all three days, hitting the festival when attendees are outdoors and most likely to catch the banner overhead.
White Fox had a content creator on-site specifically to capture the flights for social, turning a sky-high impression into shareable content (including an Instagram reel from the brand). The aerial format gave their team a genuinely novel hook — a White Fox banner sweeping over the festival skyline — that’s hard to manufacture any other way.
The campaign ran end to end through DASH TWO, from first inquiry to final flight:
Flight details
Across Weekend 1, the campaign put White Fox in front of an estimated 250,000 attendees, with sustained, repeated exposure thanks to six flights spanning midday and evening hours. For a total spend of $34,850, the brand owned the skyline above one of the most photographed audiences in the world — and walked away with original aerial content for its own channels.
— Georgia Contos, Director & Founder, White Fox Boutique
The most interesting result was how naturally aerial advertising fit a fashion brand. Aerial banners are usually associated with beaches and quick promo messages — but White Fox’s bold creative proved the format is a perfect canvas for fashion brands looking to make a big visual statement at a major cultural event. The client felt it too: Director & Founder Georgia Contos responded with immediate enthusiasm when she saw the banners in the air.
After Weekend 1, DASH TWO proactively offered Weekend 2 flights at a reduced rate. White Fox passed on the add-on, but Georgia expressed strong interest in running it back next year.
DASH TWO brought the aerial partner relationships and event logistics to pull this off on a fast timeline for a high-demand weekend. From the first inquiry, the team moved quickly to lock limited availability, gave the client straight options when nine flights weren’t possible, managed creative production and spec guidance, and coordinated flight schedules with White Fox’s on-site content team — start to finish.
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