Coldplay

Description:

DASH TWO was entrusted with promoting Coldplay’s highly anticipated album, Everyday Life, through a Wild Posting® campaign across Los Angeles.

Coldplay continues to captivate audiences worldwide with their exceptional musicianship and emotionally resonant lyrics. With Everyday Life, they invited listeners on a transformative journey through the full spectrum of human experience — and the campaign needed to match that ambition.

Wild Posting® was the ideal format for a band with Coldplay’s global profile and street-level cultural presence. Large-format paper posters plastered across high-traffic urban walls create the kind of visceral, can’t-miss impact that fits an album launch of this magnitude. The format also lends itself naturally to the organic, word-of-mouth energy that Coldplay’s fanbase thrives on — fans seek out the boards, photograph them, and share them across social media, extending the campaign’s reach far beyond the physical placement.

The Los Angeles rollout targeted the city’s most culturally active neighborhoods, ensuring maximum visibility among music fans and tastemakers in one of the world’s most influential music markets.

At DASH TWO, we’ve executed Wild Posting® campaigns for some of the biggest names in music. From single-city launches to multi-market rollouts, we handle every detail from permitting to installation. Contact us to plan your next album or tour campaign.