Los Angeles
July 2017
Lust for Life is the fifth studio album by Lana Del Rey, released on July 21, 2017. The album features hit singles “Love” and the title track “Lust for Life,” along with standout guest appearances from The Weeknd, A$AP Rocky, Playboi Carti, Stevie Nicks, and Sean Ono Lennon. The title track was co-written by Del Rey, The Weeknd, Rick Nowels, and Max Martin — a collaboration that became one of the most talked-about moments of that summer.
To amplify the album’s release, DASH TWO launched a Wild Posting® campaign featuring bold visuals in key urban hotspots. The large-format posters captured Lana Del Rey’s signature aesthetic — cinematic, dreamy, and instantly recognizable — and placed it directly in the environments where her audience lives and moves.
Wild Posting® is a natural fit for an artist like Lana Del Rey, whose visual identity is as carefully crafted as her music. The oversized poster format translates her album art into street-level installations that feel less like advertising and more like art — which is exactly the tone a campaign for this artist requires. Fans don’t just walk past these boards, they stop, photograph them, and share them.
The campaign generated strong organic buzz in the weeks surrounding the release, turning city walls into an extension of the album’s visual world and building anticipation among fans ahead of the drop.
Want to create a Wild Posting® campaign that captures your artist’s identity and drives real momentum around a release? Contact DASH TWO to get started.
