Lana Del Rey
Album Wild Posting® Campaign
Market:
Los Angeles
Date:
July 2017
Description:
“Lust for Life” is the fifth studio album by American singer-songwriter Lana Del Rey, released on July 21, 2017. The album features hit singles like “Love” and the title track, “Lust for Life,” as well as guest appearances from The Weeknd, A$AP Rocky, Playboi Carti, Stevie Nicks, and Sean Ono Lennon.
The title track was co-written by Del Rey, The Weeknd, Rick Nowels, and Max Martin, with production by Del Rey, Nowels, Dean Reid, and Kieron Menzies.
To amplify the album’s release, a dynamic Wild Posting® campaign was launched, featuring bold visuals in urban hotspots to generate buzz and excitement, capturing attention and building anticipation among Lana Del Rey fans.