New York
January 2023
Check out our latest campaign for Vice’s Old Blue Last Beer, where we turned urban landscapes into immersive brand experiences across New York, Los Angeles, and Austin. This campaign celebrated the vibrant, edgy, and creative spirit of Old Blue Last Beer, infusing the brand’s essence into each city’s unique energy.
In New York, our installations graced high-traffic locations, with eye-catching visuals and strategic placements to tap into the city’s dynamic, trend-setting vibe. We leaned into the grittiness and raw energy of iconic neighborhoods, creating a street-level presence that engaged both locals and tourists. Each ad felt like a natural fit, blending seamlessly with New York’s urban fabric while boldly introducing Old Blue Last Beer to passersby.
Over in Los Angeles, our approach shifted to capture the laid-back yet eclectic spirit of the city. We placed ads in popular areas frequented by creatives and trendsetters, from the Arts District to Venice Beach. The visuals took on a vibrant, West Coast flair, combining bright colors and bold typography that resonated with L.A.’s sun-soaked streets. This approach positioned Old Blue Last Beer as a new favorite among L.A.’s movers and shakers.
In Austin, our placements embraced the city’s quirky, independent vibe, particularly focusing on areas where Austin’s creative community gathers. With Old Blue Last Beer ads in hip, buzzing locales, we reinforced the brand’s identity as the go-to beer for the free-spirited. The campaign here played on Austin’s unique blend of Texas pride and indie authenticity, making Old Blue Last a natural fit for the city’s culture.
Across these cities, our campaign was a visual celebration of Old Blue Last Beer’s identity. By tailoring each installation to the specific cultural beats of New York, L.A., and Austin, we crafted a memorable, impactful experience for locals and visitors alike.
