New York
2017
WeSC — short for “We Are the Superlative Conspiracy” — is a Swedish clothing brand deeply rooted in skateboarding and snowboarding culture. Founded in Stockholm, WeSC built its identity around the dynamic energy and creative spirit of action sports subcultures, blending functional fashion with urban street style in a way that resonated globally.
To bring that energy to one of the world’s most important streetwear markets, WeSC partnered with DASH TWO for a Wild Posting® campaign across New York City. Bold, oversized posters plastered across the city’s walls put the brand directly in front of the skaters, creatives, and style-conscious urbanites who define WeSC’s core audience.
Wild Posting® is the natural medium for a brand like WeSC. The format has deep roots in skate and street culture — the same world that inspired the brand’s founding. Wheat-pasted posters on city walls feel authentic to the aesthetic WeSC has always stood for, far more so than polished digital ads or traditional media placements. The medium and the message are perfectly aligned.
New York City is one of the most important markets for any streetwear brand with global ambitions. The city’s concentration of skate culture, fashion media, and style-forward consumers makes it an ideal proving ground — and a Wild Posting® campaign that saturates the right neighborhoods creates the kind of street-level credibility that money can’t buy through conventional advertising.
Looking to build street credibility for your brand with Wild Posting®? Contact DASH TWO to plan your campaign.
