FIDE World Chess Championship
Event Announcement with Wild Posting®
Market:
New York
Date:
November 2016
Description:
The 2016 FIDE World Chess Championship was a highly anticipated 12-game match between the reigning World Champion, Magnus Carlsen of Norway, and his challenger, Sergey Karjakin of Russia. Held at the Fulton Market building in the vibrant Seaport District of Lower Manhattan, New York, the match commenced on November 11 and concluded on November 30, if tiebreaks were required.
Organized by FIDE, the international chess federation, in collaboration with its commercial partner Agon, this championship drew global attention and excitement. To amplify the event’s reach and generate buzz, DASH TWO took charge of an extensive Wild Posting® campaign across New York City. These strategically placed title match posters captivated the interest of passersby and chess enthusiasts alike, ultimately contributing to the success of the promotion.
The epic clash between Carlsen and Karjakin showcased the pinnacle of chess mastery, captivating audiences with strategic brilliance and intense competition. The presence of the title match posters throughout New York served as a testament to the enduring allure and cultural significance of the game of chess.