American Apparel
Los Angeles Wild Posting® Product Launch
Market:
Los Angeles Wild Posting®
Date:
August 2017
Description:
American Apparel, the iconic clothing brand, underwent a significant transformation after being acquired by Canadian wholesale brand Gildan Activewear in January 2017. With a renewed focus, American Apparel relaunched on Monday, August 14, 2017, introducing a highly curated and streamlined collection of clothing.
Embracing simplicity and authenticity, the brand embarked on a relaunch journey aimed at capturing the essence of its core values. To reintroduce American Apparel to the world, a dynamic and impactful Wild Posting® campaign was executed across all major markets in the United States during the month of August 2017.
Vibrant and visually engaging posters adorned the city streets, creating a buzz and reigniting the excitement surrounding the brand. Each poster served as a bold statement, symbolizing American Apparel’s commitment to delivering high-quality, fashion-forward clothing that resonates with individuals seeking effortless style and timeless appeal.
Experience the new era of American Apparel, where simplicity meets sophistication, and embrace a collection that embodies the brand’s rich heritage and unwavering dedication to craftsmanship.