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Spell Fashion
The Client
Total impressions
Locations/bonusing locations
National media stories
Spell is an Australian fashion brand with an increasing global presence, including a devoted audience in the United States. It targets women who love rock ‘n roll, romanticism and escapism, as well as those who care about the environment, focusing on ethical and conscious fashion production.
Spell held a popular pop-up event in Venice in 2019, and the brand scheduled another for May 4-July 23, 2023. The goal of the campaign was to raise awareness of the pop-up and increase brand awareness as well.
The client stated a goal of reaching as many people as possible. Spell also wanted a campaign presence in Los Angeles’ trendiest neighborhoods.
While a billboard could have checked off several of Spell’s goals, we recommended Wild Posting® as the perfect outlet for this campaign. It delivered everything the client wanted, and it achieved a higher return on investment (ROI) than a traditional billboard would have.
Spell chose not to share the campaign on its own social sites, instead relying on organic word-of-mouth to spread the word. Influencers and designer-focused accounts such as Amelia Edmondson and Le Pop-Up highlighted the pop-up on Instagram.
The two-week campaign kicked off on May 1, 2023. We blanked West LA with a minimum of four 36- x 24-inch posters per location. Each poster included a QR code, Spell’s website and pop-up details on the creative to boost pop-up and website traffic.
Though the initial goal was 20 locations, we provided them with 38 locations for the same price, bonusing 18 locations during the two-week flight. They included:
During the two-week campaign, the Wild Posting® locations generated an incredible 27,210,580 impressions.
Gino Sesto, Founder & CEO, DASH TWO
Because of our 10-plus years of experience with Wild Posting®, we carefully sought out locations that would best suit the client’s demographics using permitted sites, giving Spell a great ROI with bonus locations.
Digital and Outdoor Advertising Agency. Expertise in the science of digital and the art of the outdoor.
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