Calvin Klein's CK One

Description:

Calvin Klein’s CK One Wild Posting® ad campaign, titled “one future #ckone,” made its debut in October 2021. This remarkable campaign pays homage to the vibrant spirit of American youth by showcasing 11 young individuals as they contemplate their hopes for the future. The campaign’s visuals were captured against the backdrop of their respective hometowns, infusing the narrative with authenticity and significance.

Spanning across New York, Los Angeles, Miami, Washington D.C., Houston, and San Francisco, the campaign captures the diverse essence of American youth. By celebrating the dreams and aspirations of the younger generation, Calvin Klein embraces their unique perspectives and contributions to culture and society.

Wild Posting® was the natural choice for a campaign rooted in street-level authenticity. Plastering oversized, bold imagery across city walls and urban environments puts the message exactly where Calvin Klein’s target audience lives, works, and moves through their day. The format amplifies the campaign’s raw, documentary-style visuals in a way that digital advertising simply can’t replicate.

The multi-city rollout ensured that the “#ckone” message reached audiences in the country’s most culturally influential markets simultaneously — creating a unified national moment while still feeling hyper-local in each city. This is the kind of OOH strategy that turns a fashion campaign into a cultural conversation.

At DASH TWO, we specialize in executing Wild Posting® campaigns like this one across multiple markets with precision and speed. Whether you’re launching a national brand moment or targeting a single city, we handle everything from permitting to installation. Get in touch to discuss your next campaign.