Digital Advertising

Audio Advertising: Podcast & Streaming Ads

Reach your audience where they’re listening — on Spotify, Pandora, iHeart, and the podcasts they can’t stop playing.

We work with companies like…

What We Do

Audio Advertising That Gets Heard

People spend over 1 hour and 40 minutes a day listening to digital audio. They’re commuting, working out, cooking, and driving — fully tuned in and not looking at a screen. That’s your window.

DASH TWO plans and runs audio advertising campaigns across the major streaming and podcast platforms. We handle targeting, creative guidance, placement, and optimization so your message reaches the right listeners at the right moment.

WHAT WE OFFER

Platforms We Run

We run audio advertising across the four major platforms where your audience is listening every day.

Spotify

The world’s largest music streaming platform with over 600 million users. Spotify audio ads run between songs with companion display banners. Targeting by age, genre, mood, activity, and location makes it one of the most precise audio buys available.

Pandora

The #1 ad-supported music streaming app in the US. Pandora’s audience is highly addressable — 87% of listeners can be targeted by demographics, geography, and behavioral data. Strong for brand awareness and driving recall.

iHeartRadio

The largest digital radio network in America with 150+ million registered users. iHeart spans streaming music, AM/FM simulcasts, and one of the largest podcast networks in the country. Great for broad reach at scale.

Podcast Advertising

Host-read and produced ads on the top podcasts across every category — news, true crime, sports, comedy, business, and more. Podcast listeners are highly engaged, brand-loyal, and more likely to act on ads than any other audio format.

Wild Posting® — Janelle Monae

Reaches people off-screen

High completion rates

Precise targeting

Podcast credibility

Complements your other channels

Why It Works

Why Audio Advertising Works

Audio reaches people where no other channel can — off-screen, in the moment, fully engaged. Here’s why it belongs in your media mix:

Audio is the one channel that reaches people when they’re not looking at a device. No scroll, no skip — just your message in their ears.

Audio ads consistently outperform display in completion rates. Listeners can’t click away from an ad the way they skip a banner.

Streaming platforms have rich first-party data — genre, mood, activity, geography, demographics, and behavior. You can be specific in a way radio never allowed.

Host-read podcast ads carry the trust of the host. Listeners who follow a show closely take recommendations seriously — which is why podcast ads drive higher purchase intent than almost any other format.

Audio works best alongside visual advertising. Running audio on Spotify while you’re on billboards and social reinforces the message across touchpoints and drives recall.

The Process

How We Run Audio Campaigns

Strategy & Platform Selection

We identify where your audience is listening and which platforms give you the best reach and targeting for your budget. Not every brand needs every platform — we pick the right mix.

Audience Targeting

Audio ads can be targeted by age, gender, location, listening behavior, interest categories, and device. We build audience segments that match your ideal customer and layer in retargeting where available.

Creative Guidance

We brief and guide the audio creative — length, tone, messaging, and CTA. Whether you’re producing in-house or need a production partner, we make sure the ad is built to perform on each platform.

Campaign Launch & Placement

We place your ads across your selected platforms, set frequency caps, and monitor delivery from day one. We manage the buy so you don’t have to deal with multiple platform reps.

Optimization & Reporting

We track impressions, completion rates, companion banner clicks, and conversions. We optimize targeting and pacing throughout the flight and report on what matters.

Wild Posting® — Janelle Monae

Why Audio Advertising

Why Digital Audio Ads Work

Audio reaches your audience when no other format can. Commuting, working out, cooking, doing chores — these are screen-free moments where display and video ads simply don’t exist. U.S. adults spend nearly two hours a day with digital audio. That’s inventory no other channel touches.

Unlike video ads that get skipped or display ads that get ignored, audio ads on ad-supported platforms play through. Podcast mid-rolls — especially host-read spots — consistently outperform other digital formats on brand recall and purchase intent. Your message is delivered directly into the listener’s ear, via headphones, without competition.

Audio also works with your existing media mix. Listeners who hear your audio ad and then see your billboard, streaming video, or social ad convert at significantly higher rates than single-channel exposure. DASH TWO runs both — so your messaging stays consistent across every touchpoint.

DASH TWO

COMMON QUESTIONS

Audio Advertising FAQ

What is digital audio advertising?

Digital audio advertising is the practice of placing ads within digital audio content — music streaming services, podcasts, internet radio, and smart speaker apps. Ads are delivered as pre-roll, mid-roll, or post-roll spots, reaching listeners at the exact moment they’re engaged.

Which platforms do you buy on?

We run campaigns on Spotify, Pandora, iHeart, SiriusXM, TuneIn, Audacy, Amazon Music, and programmatic audio exchanges that reach thousands of streaming apps and podcast publishers simultaneously.

How is audio advertising different from radio?

Traditional radio offers mass reach with limited targeting. Digital audio adds precise audience targeting by demographics, behavior, location, and listening habits — plus real-time reporting on impressions, completion rates, and conversions.

Do I need to provide my own audio creative?

No. We can manage audio creative production as part of the campaign — scripting, voiceover, sound design, and delivery in all required platform specs. Or we guide your in-house team.

How much does audio advertising cost?

Most campaigns start at $5,000–$10,000/month in media spend. CPMs typically range from $10–$25 for streaming audio and $18–$50 for podcast placements depending on format and show size. Contact us for a custom quote.

DASH TWO plans and buys digital audio campaigns across Spotify, podcasts, streaming radio, and programmatic — reaching listeners wherever they tune in.

Let’s start a conversation today

Get In Touch

(310) 439-2356 · 214 S. Locust St. #200, Inglewood CA 90301

Digital and Outdoor Advertising Agency. Expertise in the science of digital and the art of the outdoor.

214 S. Locust St. #200
Inglewood, CA 90301

(310) 439-2356