Digital Advertising

Programmatic Advertising Agency in Los Angeles

DASH TWO runs automated, data-driven campaigns across display, video, native, audio, and connected TV.

We work with companies like…

What We Do

Data-Driven Ads at Scale

DASH TWO is a Los Angeles programmatic advertising agency running automated, data-driven campaigns across display, video, native, and audio formats. We use demand-side platforms (DSPs) to buy ad inventory in real time — reaching your exact audience across thousands of websites, apps, and connected devices at scale.

WHAT WE OFFER

Programmatic Advertising Services

Programmatic covers more than banner ads. Here’s what we run:

Programmatic Display

Banner and rich media ads served across thousands of premium websites and apps via real-time bidding. We target by audience, behavior, context, location, and device — serving ads to the right person at the right moment across the open web.

Programmatic Video

Pre-roll, mid-roll, and outstream video ads served programmatically across desktop, mobile, and connected TV. Programmatic video combines the reach of television with the precision of digital targeting — without the TV media buy.

Connected TV (CTV) & OTT

Reach cord-cutters and streaming audiences on platforms like Hulu, Peacock, Paramount+, and Roku. CTV advertising delivers full-screen, non-skippable video ads to highly engaged audiences watching premium content on their living room screens.

Native Advertising

In-feed ads that match the look and feel of the content surrounding them — appearing as recommended articles, sponsored content, or in-feed placements on news sites, content platforms, and social feeds. Native ads drive higher engagement than standard display because they don’t feel like ads.

Audio Advertising

Programmatic audio ads served across streaming music, podcasts, and digital radio platforms including Spotify, Pandora, and iHeart. Audio reaches audiences in moments when screens aren’t in front of them — commuting, working out, cooking — with no visual competition.

Digital Out-of-Home (DOOH)

Programmatic DOOH delivers ads to digital billboards, transit screens, gas station displays, and retail screens — bought and targeted the same way as online inventory. DASH TWO is uniquely positioned here: we run both programmatic DOOH and traditional OOH, giving your outdoor presence unmatched coverage.

Wild Posting® — Janelle Monae

How It Works

How Programmatic Advertising Works

Programmatic advertising uses software to automate the buying and selling of ad inventory in real time. Here’s how it works:

A user visits a website. In the milliseconds it takes the page to load, an auction takes place across an ad exchange. Advertisers bid for the impression based on who the user is — their demographics, interests, browsing behavior, location, and more.

The winning bid serves the ad. The whole process takes less than 100 milliseconds — faster than a blink.

This is real-time bidding (RTB), and it’s what makes programmatic advertising so efficient. Instead of buying ad space in bulk and hoping the right person sees it, you’re buying individual impressions — only paying to reach the specific audience you want.

Why It Works

Why Programmatic Advertising Works

Precision targeting

Programmatic lets you reach audiences by age, location, interest, browsing behavior, purchase intent, and hundreds of other data signals. You’re not buying a page — you’re buying a person.

Scale

A single programmatic campaign can reach audiences across millions of websites, apps, and devices simultaneously. No other channel delivers that kind of reach at that level of control.

Efficiency

Real-time bidding means you only pay for impressions that match your target audience. There’s no waste on inventory that won’t perform.

Cross-channel reach

Programmatic runs across display, video, native, audio, CTV, and DOOH from a single platform. Your audience sees a consistent message wherever they are — on their phone, laptop, TV, or on the street.

Measurable results

Every impression, click, and conversion is tracked. You know exactly what’s working and where to optimize.

Why DASH TWO

Why Choose a Los Angeles Programmatic Agency?

Los Angeles is one of the largest and most diverse media markets in the world — and one of the hardest to reach efficiently. Audiences here are fragmented across platforms, languages, and communities in ways that make broad-reach campaigns wasteful and precise targeting essential.

DASH TWO is based in Inglewood. We run programmatic campaigns for entertainment brands, consumer products, music labels, nonprofits, and B2B companies across LA and nationally. We know how to build audiences that perform in this market.

And unlike most programmatic agencies, we also run outdoor advertising — billboards, wild posting, murals, and DOOH. When your programmatic display and your physical presence are planned by the same team, the targeting data informs the OOH buy and the creative stays consistent across every surface.

DASH TWO

COMMON QUESTIONS

Programmatic Advertising FAQ

What is programmatic advertising?

Programmatic advertising is the automated buying and selling of digital ad inventory using software and real-time bidding. Instead of negotiating ad placements manually, programmatic uses data to find and reach your target audience across thousands of websites, apps, and devices automatically.

What's the difference between programmatic and display advertising?

Display advertising refers to the ad format — banner and image ads. Programmatic refers to the buying method — automated, real-time bidding. Display ads can be bought programmatically or directly. Most display advertising today is bought programmatically because it’s more efficient and precise.

How much does programmatic advertising cost?

Programmatic is typically priced on a CPM (cost per thousand impressions) basis. CPMs vary widely by format, audience, and inventory quality — from $2–$5 CPM for broad display to $25–$50+ CPM for premium CTV. Most brands start with a minimum budget of $3,000–$5,000/month. Contact DASH TWO for a quote based on your goals.

What is a DSP?

A DSP (demand-side platform) is the software advertisers use to buy programmatic ad inventory. It connects to ad exchanges and supply-side platforms (SSPs) to access inventory across the web, apps, and connected devices. DASH TWO operates across multiple DSPs to access the broadest possible inventory for each campaign.

Does DASH TWO handle creative for programmatic campaigns?

Yes. We build display, video, native, and audio creative optimized for programmatic delivery — including multiple sizes, formats, and variations for A/B testing. Creative and media buying under one roof means faster launches and more cohesive campaigns.

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Get In Touch

(310) 439-2356 · 214 S. Locust St. #200, Inglewood CA 90301

Digital and Outdoor Advertising Agency. Expertise in the science of digital and the art of the outdoor.

214 S. Locust St. #200
Inglewood, CA 90301

(310) 439-2356