Steve Aoki Digital Advertising

Steve Aoki

The Client

2,295,173

Total digital impressions

342,643

YouTube video views

21,476

Social media clickthroughs

Steve AokiDigital Advertising Campaign

Steve Aoki is an American electro house musician, record producer, D.J. and music executive. He’s been tabbed as one of the most influential Asian musicians in the world by Goldhouse and as North America’s highest-grossing electronic dance music star. He’s well known for remixes and has collaborated with everyone from Rage Against the Machine to the Backstreet Boys to Lil Jon to BTS.

CAMPAIGN GOAL

Promoting the client’s latest single

Aoki wanted to promote his new song “My Life” with David Guetta featuring Swae Lee & PnB Rock.

CHALLENGES

Working with all the artists’ teams to coordinate social ads

We collaborated with David Guetta and Swae Lee’s teams to get access to their profiles to run ads from their social pages. This involved lots of back and forth and waiting on responses. Ultimately, Guetta’s and Lee’s ads started later than Steve’s, but it didn’t impact the campaign outcomes.

CAMPAIGN SOLUTION

A digital campaign using social media and YouTube

We ran a digital campaign that included YouTube, Instagram and Facebook ads. Because we had access to the artists’ social media accounts, we made the ads come directly from the artists, linking to the smart URL with a call to action to stream “My Life.”

SOCIAL ELEMENT

Using the artists’ existing social platforms

The campaign depended on the artists’ popularity — Aoki has 8.4 million Facebook followers, Guetta has 47 million and Lee has 5.6 million. On Instagram, Aoki has 11.6 million followers, Guetta has 11.4 million, and Lee has 11.8 million.

IMPLEMENTATION

Assisting with strategy, execution, optimizing and reporting

We helped the client with strategy, execution, optimizing and reporting for the one-week campaign.

We started with Steve’s pages to ensure the ads went up on release date. As soon as we received access to the other pages, we began those campaigns as well.

In addition to targeting fans of Aoki, Guetta and Lee, we also targeted fans of affinity artists and EDM.

RESULTS & ENGAGEMENT

More than 2.2 million impressions generated

The campaign generated 2,295,173 total digital impressions — 323,963 on Facebook and Instagram and 1,971,210 on YouTube. The YouTube video generated 342,643 views at $0.012 cost-per-view, with an in-stream view rate of 65.83%.
Total social media clickthroughs were 21,476. Aoki’s ads had the most link clicks at 12,805. The overall clickthrough rate was 6.63%, with Aoki’s Facebook page generating the highest rate at 6.91%.

“We love analyzing the results of campaigns afterward to see what worked best and making adjustments in the future based on our results. Interestingly, for this campaign, Instagram performed better than Facebook, though only by a cent or two.”

Gino Sesto, Founder & CEO, DASH TWO

TAKEAWAYS

Our experience sparks excellent return for our clients

We have a vast amount of experience running ads for single and album releases. With every new campaign that we undertake, we build on that expertise to get numbers our clients feel great about.