Fridays for Future
Climate Change Wild Posting Campaign®
Market:
Los Angeles
Date:
June 2023
Description:
In celebration of Earth Day 2023, DASH TWO partnered with Fridays for Future to launch an inspiring Wild Posting® campaign across Los Angeles. This collaboration transformed the city streets into a vibrant canvas of environmental advocacy, reminding passersby of the urgent need to protect and preserve our planet.
The posters, strategically placed in high-traffic areas, showcased bold visuals and compelling messages that captured attention and sparked conversations about sustainability. Each design was crafted to convey a powerful call to action, urging individuals to take meaningful steps toward creating a greener, more resilient future.
This campaign exemplifies how Wild Posting® can merge creativity with activism, using urban landscapes to amplify awareness for critical causes. By connecting with audiences in a visually engaging way, the collaboration between DASH TWO and Fridays for Future demonstrated the potential of out-of-home advertising to inspire real change.
The success of this campaign mirrors other standout initiatives, like the Juvee Wild Posting® campaign in New York, which used bold design and strategic placement to drive brand awareness and engagement. These examples highlight how Wild Posting® continues to be a powerful tool for connecting with communities and amplifying impactful messages.
As we look toward the future, campaigns like this serve as a reminder of the collective responsibility we all share in shaping a sustainable world. Together with Fridays for Future and DASH TWO, individuals can join a global movement advocating for environmental stewardship. Let the streets speak for the planet—because every action counts in the fight for a better tomorrow.