Juvee
Wild Posting® Campaign
Market:
Los Angeles + New York
Date:
June 2022
Description:
Juvee isn’t just another energy drink—it’s a revitalizing elixir brought to life by Matthew “Nadeshot” Haag, the visionary creator of the iconic gaming lifestyle brand, 100 Thieves. Short for “rejuvenation,” Juvee is expertly crafted to not only boost your energy but also sharpen your focus and enhance your overall well-being. Designed to help you rediscover joy and playfulness, Juvee is a drink that transforms your daily routine into something extraordinary.
To introduce this groundbreaking product, DASH TWO led a vibrant and eye-catching Wild Posting® campaign across the trendy streets of Los Angeles. The bold, colorful posters were strategically placed to turn heads, ignite curiosity, and generate buzz, creating palpable excitement and anticipation for the Juvee launch.
With Juvee, you can experience an energizing lift that fuels your creativity, passion, and drive. Embrace the refreshing vitality it provides and let Juvee inspire you to seize life’s playful moments with renewed energy, focus, and enthusiasm.