New York + Los Angeles + Austin + Miami + Denver + Chicago
April 2018
DASH TWO made a substantial impact with the rebranding campaign for Playboy Magazine in April 2018. Over 5,000 posters were strategically deployed in 15 key markets across the United States, including New York, Los Angeles, Austin, Miami, Denver, and Chicago. This widespread effort ensured maximum visibility in high-traffic, culturally relevant areas.
The campaign aimed to reintroduce Playboy Magazine to a modern audience, captivating their attention with striking visuals and thought-provoking content. Each poster was carefully positioned in prominent locations to spark curiosity and invite viewers to rediscover the legendary brand through a fresh and reimagined lens.
By leveraging the unique power of Wild Posting® and the cultural allure of Playboy Magazine, DASH TWO successfully generated widespread buzz and excitement. This dynamic campaign resonated across the nation, reigniting interest in Playboy’s innovative blend of lifestyle, culture, and art, and reaffirming its relevance with a new generation of readers.
