New York
March 2017
Tamara Mellon, the esteemed U.S. fashion brand, is leveraging its platform to make a powerful political statement in support of the upcoming Women’s March on Saturday, Jan. 21.
The Women’s March of 2017 stands as a historic milestone, being the largest single-day protest in U.S. history. Countless individuals took to the streets nationwide, united in their determination to stand against President Donald Trump’s anti-women policies. Building upon the momentum of this impactful movement, Tamara Mellon is offering free shirts to customers who capture a photo of themselves at the 2018 Women’s March, establishing a bold and explicit connection between the brand and this significant political event.
By intertwining fashion and activism, Tamara Mellon showcases its unwavering commitment to empowering women and promoting social change. This innovative initiative not only encourages individuals to lend their voices to the cause but also allows them to proudly wear their activism as a symbol of unity and strength.
DASH TWO played a pivotal role in supporting this initiative through an impactful Wild Posting® campaign, amplifying the message and spreading awareness of Tamara Mellon’s involvement.
