New York
August 2018
The highly anticipated BIG3 championship game took place on Friday, August 24 2018 at the Barclays Center in Brooklyn. This thrilling 3-on-3 league will showcase the top two teams, 3’s Company and Power, competing for the title.
Notably, the BIG3 holds the distinction of being the first professional black-owned sports league. Founded in 2017 by Ice Cube and Jeff Kwatinetz, it features 12 teams, each consisting of six players. These teams comprise a mix of NBA legends, college basketball stars, and international basketball favorites.
One key difference between the BIG3 and the NBA is the playing format. In the BIG3, teams compete on a half court, aiming to reach a score of 50 points. To secure victory, a team must win by at least two points and adhere to a 14-second shot clock.
To promote this exciting event, DASH TWO was enlisted to conduct a captivating Wild Posting® campaign across multiple cities, including New York. These strategically placed posters effectively spread the word and generated anticipation among basketball fans, ensuring a high-energy atmosphere for the championship game.
