Colcectivo Coffee

Description:

Colectivo Coffee Roasters, a highly regarded specialty coffee roaster based in Milwaukee, Wisconsin, has been a staple in the coffee community for years. Formerly known as Alterra Coffee Roasters until July 2013, the company underwent a significant rebranding to reflect its evolving identity and dedication to fostering connections with coffee lovers. With an unwavering commitment to quality, Colectivo takes pride in roasting its coffee and preparing all its food products in Milwaukee, maintaining the highest standards of freshness and taste. This approach has helped Colectivo establish itself not only as a local favorite but also as a trusted wholesale coffee supplier recognized across the nation.

In June 2022, DASH TWO partnered with Colectivo Coffee to promote the Colectivo Coffee app, designed to enhance the coffee experience for its customers by offering the convenience of ordering directly from their phones. The app allows users to seamlessly place orders, earn rewards, and stay updated on the latest offerings, catering to the modern coffee enthusiast’s busy lifestyle. To generate widespread awareness about the app, an innovative and visually engaging Wild Posting® campaign was launched in Chicago.

Strategically placed posters throughout the city brought Colectivo’s vibrant branding to life, capturing the attention of Chicago’s bustling coffee-loving community. From lively neighborhoods to high-traffic urban areas, these posters effectively encouraged passersby to explore the convenience and benefits of the Colectivo Coffee app. The eye-catching campaign not only increased app downloads but also introduced many new customers to the exceptional coffee offerings that Colectivo is known for.

DASH TWO’s expertise in executing seamless Wild Posting® campaigns played a key role in the campaign’s success. With their ability to identify prime locations and craft visually compelling designs, DASH TWO ensured that Colectivo’s messaging resonated with the right audience. For an example of another successful Wild Posting® campaign, check out how Adidas partnered with James Harden for their innovative marketing approach. The result was an increase in both app engagement and brand visibility, reinforcing Colectivo Coffee’s reputation as a leading coffee roaster and innovator in the industry.

This collaboration between Colectivo Coffee and DASH TWO highlights the power of combining traditional marketing techniques with modern technology to create a cohesive and impactful customer experience.