De La Soul
Colorful Wild Posting® Campaign for Release on Streaming
Market:
Los Angeles + New York
Date:
March 2023
Description:
De La Soul, the legendary hip-hop group formed in 1987 in Long Island, New York, is finally bringing their iconic music to a broader audience. For the first time, their first six albums will be available on all major streaming platforms starting March 3, 2023. This historic release honors decades of innovation and their profound influence on the music industry.
To commemorate this moment, Tommy Boy Records partnered with DASH TWO to deliver a bold Wild Posting® campaign in key markets like New York and Los Angeles. Bright yellow posters with striking designs captured attention and sparked excitement.
Wild Posting® proved ideal for amplifying De La Soul’s highly anticipated streaming debut, engaging audiences and generating massive buzz.