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< Wild Posting 100

EltaMD Skin Cancer Awareness

New York Wild Posting® Public Service Campaign

Market:

New York + Los Angeles

Date:

April 2022

Description:

Protect your skin and prevent the harmful effects of the sun with Elta MD, a trusted brand of skincare products renowned for its exceptional sunscreens. Elta MD sunscreens are specially formulated to defend against sunburn and reduce the risk of skin cancer and premature skin aging caused by the sun.

In support of cancer awareness week, DASH TWO launched a compelling Wild Posting® promotion, aiming to educate and raise awareness about the importance of protecting vulnerable areas of the body from the risks of cancer. Through thought-provoking visuals and impactful messaging, DASH TWO highlighted different body parts that are susceptible to the harmful effects of the sun, emphasizing the need for proactive sun protection measures.

By combining the power of visual communication and public outreach, DASH TWO’s Wild Posting® campaign played a crucial role in promoting awareness and encouraging individuals to take proactive steps to safeguard their skin’s health. Together with Elta MD, DASH TWO’s initiative aimed to empower people to prioritize their well-being and make informed choices when it comes to sun protection.

Protect yourself and your loved ones by incorporating Elta MD sunscreens into your daily skincare routine. With Elta MD and the support of campaigns like DASH TWO’s Wild Posting® promotion, you can enjoy the sun responsibly while safeguarding your skin’s long-term health.

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