Fortnite Wild Posting
Worldwide Wild PostingĀ® Paris Tokyo New York
Market:
New York+Tokyo+Paris+Sydney
Date:
May 2021
Description:
In May 2021, Fortnite launched a groundbreaking global campaign in Tokyo, Sydney, Toronto, Paris, New York and more that involved a synchronized Wild PostingĀ® effort across eight major cities worldwide. This ambitious project required all posters to be displayed simultaneously at midnight on May 24, meticulously aligned with each cityās respective time zone.
Precision Planning and Execution
We meticulously planned and executed the campaign, ensuring every detail was accounted for. Each countryāU.S., Canada, UK, France, Germany, and Australiaāhad its own set of region-specific creative materials tailored to resonate with local audiences. With a total of 48 posters distributed globally, the campaign followed a precise sequence to maintain its cryptic messaging and intrigue.
Overcoming Time Zone Challenges
Coordinating the live posting across multiple time zones presented a significant logistical challenge. However, our team worked diligently to synchronize the efforts, ensuring that all posters were installed simultaneously. By meticulously accounting for international time differences and maintaining seamless communication among teams, we achieved perfect alignment.
Maintaining Confidentiality
Another critical aspect of this campaign was maintaining strict confidentiality regarding the creative content. To preserve the campaignās impact, we adhered to tight production timelines, ensuring that the creative assets remained under wraps until the designated launch date. This approach heightened the intrigue and excitement surrounding the campaign.
Impact and Success
Through meticulous planning, precise coordination, and unwavering adherence to timelines, we successfully executed Fortniteās global Wild PostingĀ® campaign. This synchronized effort captivated audiences, generated widespread excitement, and sparked intrigue among players worldwide. To learn more about Fortniteās groundbreaking initiatives, visit their official site at Fortnite.