Los Angeles New York
July 2020
DASH TWO was enlisted to launch a powerful and impactful Wild Posting® campaign to promote the significant contributions of immigrants to the American workforce.
The campaign aimed to raise awareness about the essential role played by immigrants in various sectors, including health care, child care, farming and food systems, construction, and manufacturing. With 19.8 million immigrants working in “essential critical infrastructure” categories, their dedication and hard work are vital to the functioning of the nation.
The campaign also shed light on the challenges faced by immigrants, particularly during the COVID-19 pandemic. Immigrant workers, comprising 4.4 percent of the workforce, often hold frontline jobs in essential industries, placing them at a higher risk of contracting the virus. The campaign emphasized the importance of recognizing and protecting the rights of these individuals, who contribute significantly to the nation’s well-being.
Through thought-provoking and visually striking Wild Posters, DASH TWO’s campaign aimed to spark conversations, challenge stereotypes, and foster a deeper appreciation for the valuable contributions of immigrants in shaping the American workforce.
