Los Angeles + New York
2018
RISE Kombucha is a leading kombucha brand expertly brewed in Montreal, Quebec, since 2008. Known for its superior quality, each bottle delivers an average of 5 billion living cultures that support a healthy gut microbiome. These probiotics, along with natural enzymes, aid digestion, improve nutrient absorption, and help balance stomach acid — offering relief for symptoms like IBS.
In September 2018, RISE Kombucha launched a vibrant Wild Posting® campaign across major U.S. cities including New York, Los Angeles, and Washington, DC. Eye-catching posters highlighted the brand’s health benefits, capturing the attention of urban audiences and promoting the kombucha’s refreshing taste.
Wild Posting® was the right call for a brand targeting health-conscious urban consumers. The format thrives in the neighborhoods where this audience lives — walkable city blocks, fitness districts, and culturally active corridors where people are on foot and paying attention to their surroundings. A well-placed poster in the right neighborhood reaches exactly the kind of consumer who is already primed to care about gut health and premium ingredients.
The multi-city rollout also gave RISE Kombucha simultaneous presence in three of the country’s most influential consumer markets, creating a sense of national momentum around the brand at a critical growth stage. Organic social sharing from fans who photographed and posted the installations extended the campaign’s reach well beyond the physical placements.
Looking to introduce your health or wellness brand to urban consumers? Contact DASH TWO to find out how Wild Posting® can put your brand in front of the right audience.
