International Center of Photography

Description:

Discover the creative approach behind a Wild Posting® campaign promoting an event for the International Center of Photography (ICP) in New York City.

ICP is one of the world’s leading institutions dedicated to photography and visual culture, with a mission to connect people across boundaries through the power of the image. When it came time to promote an upcoming exhibition, Wild Posting® was the natural fit — a format that is itself deeply rooted in visual culture and urban expression.

The campaign placed visually striking posters across key New York City neighborhoods, creating an engaging urban gallery that brought ICP’s artistic vision directly to the streets. By leveraging high-traffic areas in proximity to cultural hubs, galleries, and transit corridors, each poster invited locals and visitors alike to experience the exhibition — sparking curiosity and building anticipation in the weeks leading up to the event.

New York City is uniquely suited to Wild Posting®. The density of foot traffic, the culture of street art and public expression, and the city’s deeply engaged arts community all make paper poster campaigns resonate in ways that digital advertising can’t replicate. People stop, photograph, and share these installations — turning a physical placement into organic social content.

This campaign exemplifies how bold, strategically placed Wild Posting® can enhance visibility, reinforce brand presence, and amplify cultural impact — fostering a deeper connection with the communities that matter most.

Looking to promote your next cultural event or exhibition? Contact DASH TWO to discuss how Wild Posting® can bring your campaign to life.