Lucky Lager Beer
San Francisco Campaign with Wild Posters®
Market:
Los Angeles + New York
Date:
March 2019
Description:
Introducing Lucky Lager, an exceptional American lager that made its debut back in 1934, courtesy of the esteemed General Brewing Company based in San Francisco. The name “Lucky” emerged triumphant from an exhilarating name-search contest, capturing the essence of this remarkable brew. During the 1950s and 1960s, Lucky Lager stood proudly as one of the standout beers in the Western United States, capturing the hearts of beer enthusiasts far and wide.
Prepare to be enchanted by the allure of Lucky Lager, a truly distinctive unfiltered lager that pours with a pale straw hue, complemented by a pristine white head. Allow the enticing aroma of sweet corn, toasted bread, and delicate hints of citrus fruits from the gentle hops to captivate your senses.
After a hiatus from the U.S. market since the 1990s, the highly regarded Pabst Brewing Company is set to relaunch this beloved brand. Get ready to indulge in the timeless taste of Lucky Lager, as it returns to the forefront, captivating a new generation of beer aficionados with its unparalleled quality and heritage.