New York
March 2017
Mod Sun, the multifaceted American recording artist and actor, released his second studio album Movie on March 10, 2017. Known for his unique sound and genre-blending approach, Mod Sun has built a devoted fanbase through music that combines infectious energy with genuine emotional depth.
To promote the release of Movie, DASH TWO executed a Wild Posting® campaign across Los Angeles. Vibrant posters featuring Mod Sun and his album art were placed at key locations throughout the city, engaging passersby and building excitement among fans in the weeks surrounding the release.
Los Angeles was the right market for this campaign. The city is both Mod Sun’s home turf and one of the most influential music markets in the world — a place where street-level buzz translates quickly into streaming numbers, press coverage, and tour momentum. Wild Posting® in LA reaches the tastemakers, industry insiders, and dedicated fans who drive early album adoption.
The barricade format used in this campaign is particularly impactful for album launches. Wrapping construction barricades with full-bleed artwork creates an immersive, larger-than-life installation that stops people in their tracks and demands attention. It’s a format that photographs well and generates strong organic social sharing — extending the campaign’s reach far beyond the physical placement.
Looking to launch your next album or tour with Wild Posting®? Contact DASH TWO to plan your campaign.
