Sol De Janeiro
Los Angeles Wild Posting® Launch
Market:
Los Angeles
Date:
June 2017
Description:
Sol de Janeiro, the iconic Brazilian-inspired beauty brand, partnered with DASH TWO to execute a bold Wild Posting® Dominations campaign across Los Angeles. Known for its vibrant packaging, indulgent scents, and cult-favorite products like the Brazilian Bum Bum Cream, Sol de Janeiro has built one of the most recognizable identities in the beauty industry — and this campaign brought that energy directly to the streets of LA.
The Dominations format takes Wild Posting® to the next level by saturating an entire block or intersection with coordinated placements, creating an unavoidable brand presence that commands attention from every angle. Large-scale posters featuring Sol de Janeiro’s colorful branding and signature products were strategically placed in high-traffic areas, turning city walls into a vibrant, immersive brand experience.
Los Angeles is a natural fit for a beauty brand with Sol de Janeiro’s aesthetic. The city’s culture of self-expression, its concentration of beauty enthusiasts and influencers, and its walkable retail and entertainment corridors make it one of the most valuable markets for consumer beauty brands. Getting seen in LA means getting talked about — and photographed, and shared.
The campaign generated strong organic social amplification as passersby stopped to photograph the installations and post them across Instagram and TikTok. In the beauty category, where visual identity is everything, Wild Posting® Dominations deliver the kind of larger-than-life brand moment that digital advertising simply can’t replicate.
Ready to dominate your market with a Wild Posting® Dominations campaign? Contact DASH TWO to plan your rollout.