Miami+SF+LA+NYC+Denver
August 2018
Planned Parenthood, a leading organization advocating for reproductive rights, launched a powerful Wild Posting® campaign titled “Keep ‘Em Crossed” in May 2018. With the aim of defending the landmark Supreme Court decision Roe v. Wade, this campaign spread across major cities such as Los Angeles, New York, Chicago, Philadelphia, and Miami.
Partnering with Dash Two, Planned Parenthood strategically placed wild posters in key locations to spark conversations and raise awareness about the importance of protecting reproductive rights. The campaign’s slogan, “Keep ‘Em Crossed,” served as a rallying cry to stand united in support of reproductive freedom.
By choosing high-visibility areas in these cities, Planned Parenthood ensured that the campaign reached a diverse audience, including community members, activists, and policymakers. The Wild Posting® campaign created a visual presence that caught people’s attention, encouraging them to reflect on the significance of Roe v. Wade and its continued defense.
Through compelling design and impactful messaging, the wild posters became powerful symbols of resistance and activism. The campaign called upon individuals to stand up, take action, and safeguard the right to make personal decisions about reproductive healthcare.
Planned Parenthood’s “Keep ‘Em Crossed” Wild Posting® campaign exemplified the organization’s dedication to promoting reproductive rights and ensuring access to comprehensive healthcare. By partnering with Dash Two and leveraging the power of Wild Posting®, Planned Parenthood amplified its message, fostered dialogue, and inspired individuals to protect the fundamental right to reproductive autonomy.
For a closer look at how Dash Two collaborates with brands to execute impactful campaigns, including Planned Parenthood’s “Keep ‘Em Crossed,” visit the Dash Two case studies page. This resource provides additional insights into the innovative use of Wild Posting® to drive engagement and advocacy.
