Shake Shack
Wild Posting Campaign
Market:
Los Angeles
Date:
July 2017
Description:
Shake Shack, celebrated for its irresistible, chicken, burgers, hot dogs, crinkle-cut fries, creamy shakes, frozen custard, beer, and wine, has built a reputation that goes far beyond its mouthwatering menu. The brand is equally known for its innovative street-level marketing campaigns that leave a lasting impression on customers and passersby alike.
One of the standout strategies in Shake Shack’s marketing arsenal is the use of Wild Posting®. These bold, visually captivating posters are strategically placed in high-traffic urban locations, where they catch the eyes of busy commuters, foodies, and Shake Shack fans. The vibrant imagery and tantalizing messaging offer a unique way to connect with potential customers, serving as an irresistible invitation to indulge in Shake Shack’s iconic menu offerings.
What sets Shake Shack apart is its unwavering commitment to quality and creativity, both in its food and its marketing efforts. The brand understands the importance of being visible where it matters most—on the streets, where real people experience their day-to-day lives. By tapping into the power of Wild Posting®, Shake Shack keeps its brand fresh, relevant, and accessible to a broad audience.
These campaigns not only drive foot traffic to Shake Shack locations but also enhance the brand’s cultural appeal, making it a beloved staple in cities across the globe. Whether you’re craving a classic ShackBurger or just passing by a Wild Posting®, Shake Shack’s presence is designed to ignite excitement and remind you of the delicious experience that awaits.