Smoothez by aerie
Wild Posters® Launch
Market:
Los Angeles + New York
Date:
August 2022
Description:
Introducing Smoothez by Aerie, a revolutionary line of seamless underwear that combines comfort and invisibility under your clothing. Crafted with a soft and stretchy fabric, these undergarments are designed to move with you throughout the day, ensuring maximum comfort and flexibility.
Choose from a range of styles including thongs, bikinis, and boyshorts, all meticulously crafted with the same seamless construction. With Smoothez by Aerie, you can confidently wear any outfit without worrying about visible panty lines or discomfort.
To create a buzz and spread the word about this innovative underwear line, DASH TWO executed a dynamic Wild Posting® campaign in both Los Angeles and New York. Vibrant posters showcasing the sleek and seamless designs were strategically placed in key locations, capturing the attention of passersby and generating excitement for the brand.
Experience the ultimate in comfort and confidence with Smoothez by Aerie. Discover the perfect blend of style, functionality, and comfort, all in one seamless package.