Uniqlo
Wild Posting® for Retail Branding
Market:
New York
Date:
November 2018
Description:
KAWS has once again joined forces with Uniqlo for a second Sesame Street-themed collection. This highly anticipated line-up includes an array of stylish T-shirts, hoodies, and sweatshirts, all adorned with beloved characters from the iconic Sesame Street series. Additionally, the collection features a delightful range of plush toys, bringing these cherished characters to life.
For Fashion Week 2018, DASH TWO was entrusted with the task of promoting this remarkable collaboration through a robust Wild Posting® campaign. Vibrant and eye-catching posters were strategically placed throughout key locations, capturing the attention of fashion enthusiasts and Sesame Street fans alike. The campaign aimed to create buzz and generate excitement surrounding the collection, enticing individuals to explore the diverse range of offerings available.
To discover more about this captivating collaboration and explore the full collection, visit the Uniqlo website, where you’ll find a delightful assortment of KAWS x Sesame Street apparel and plush toys that celebrate the magic of these beloved characters.