Weedmaps App

Description:

Weedmaps is a popular app and website that connects users with local dispensaries and marijuana-related businesses. Often referred to as the “Yelp of weed,” it’s one of the largest platforms of its kind, offering a comprehensive resource for cannabis consumers seeking trusted information and nearby options.

The platform’s primary focus is helping users discover dispensaries near them, but it doesn’t stop there. Weedmaps also enables customers to browse products, place orders, and arrange for convenient pickup from local cannabis retailers. Much like food delivery apps such as UberEats, Weedmaps simplifies the process of finding and purchasing cannabis. With detailed menus, customer reviews, and location-specific filtering, it ensures users can make informed decisions about where to shop.

Weedmaps took its message to the streets of Los Angeles with a standout Wild Posting® campaign. Leveraging this grassroots advertising method, Weedmaps used vibrant, eye-catching posters in high-traffic areas to connect with its target audience. From the artistic neighborhoods of Downtown LA to the bustling streets of West Hollywood, Wild Posting® allowed Weedmaps to generate buzz and build brand awareness in a city that’s central to cannabis culture.

Wild Posting® is an ideal medium for brands like Weedmaps because it captures the attention of pedestrians and commuters alike. By placing posters in trendy, high-visibility locations, Weedmaps tapped into the energy of Los Angeles while creating an immersive advertising experience. Posters are often paired with other out-of-home advertising formats to reinforce brand recognition and ensure maximum reach.

The success of this campaign reflects how effective Wild Posting® can be in promoting apps and digital platforms in a visually competitive market. Weedmaps capitalized on the format’s ability to create a lasting impression, often sparking conversations and shares on social media. This grassroots approach was particularly well-suited to Weedmaps’ audience, engaging both cannabis enthusiasts and those curious about the industry.

According to Statista, the U.S. legal cannabis market reached $25 billion in 2021 and is projected to grow steadily in the coming years. Weedmaps’ Wild Posting® campaign is a prime example of how businesses can leverage out-of-home advertising to stand out in this fast-growing industry.

Interested in creating your own Wild Posting® campaign? Explore how DASH TWO can help you take your brand to the streets with impactful, compliant outdoor advertising. Whether you’re in Los Angeles or any other market, Wild Posting® offers a creative and effective way to amplify your message. Learn more about our Wild Posting® services