Los Angeles + New York
July 2019
In celebration of the 2004 cult comedy Harold & Kumar Go to White Castle and a partnership between White Castle and Uber Eats, DASH TWO executed a Wild Posting® campaign across New York and Los Angeles in August 2019 to spread the word about a limited-time offer: 1 million free sliders.
The promotion was simple and impossible to resist — visit the White Castle menu on Uber Eats, select the Sack of 10 Original Sliders, and enter the code 1MILLIONSLIDERS at checkout. Free food, no catch.
Wild Posting® was the perfect medium for a campaign built around urgency and cultural nostalgia. The format thrives in the urban environments where White Castle’s core audience lives — dense city neighborhoods where foot traffic is high and people are constantly moving past walls and storefronts. Bold, oversized posters in New York and LA put the offer directly in front of hungry city dwellers at street level, driving awareness and redemptions.
The campaign also tapped into the enduring cultural legacy of Harold & Kumar — a film that turned White Castle into a pop culture icon. By connecting the promotion to that nostalgia while pairing it with the convenience of Uber Eats delivery, the campaign bridged two generations of White Castle fans in a single moment.
Looking to promote a limited-time offer or brand partnership with Wild Posting®? Contact DASH TWO to get your campaign on the streets.
