Janelle Monae
Dirty Computer Wild Posting® Product Launch
Market:
Los Angeles + New York
Date:
April 2018
Description:
Dirty Computer, the captivating 2018 album by Janelle Monáe, not only delivers a mesmerizing musical experience but also comes accompanied by a thought-provoking short film. Released on April 27, 2018, Dirty Computer marks Monáe’s remarkable third studio album.
The accompanying 46-minute Afrofuturist narrative film expands on the story of Monáe’s alter ego, Cyndi Mayweather Metropolis. Directed by Chuck Lightning and Andrew Donoho, the film takes viewers on an immersive journey through an intricate world.
Exploring themes of black resistance, feminism, self-love, queerness, and black womanhood, Dirty Computer pushes artistic boundaries and tackles social issues with depth and authenticity. The album stands as Monáe’s poppiest, most sensual, and politically charged work to date, capturing her evolution as an artist and activist.
In an effort to launch this groundbreaking album, DASH TWO orchestrated dedicated Wild Posting® campaigns in prominent locations in New York and Los Angeles. The impact was so profound that at one location, Janelle Monáe herself actively participated in the work of pasting the posters, further connecting with her fans and leaving an indelible mark on the promotional efforts.