Rancho La Gloria Margarita
New York and Los Angeles Wild Posting® Ad Campaign
Market:
Los Angeles + New York
Date:
March 2021
Description:
Rancho La Gloria Margarita, a ready-to-drink cocktail crafted with 100% blue agave wine and lime juice, is the perfect blend of convenience and quality. With its gluten-free recipe and 13.9% ABV, this refreshing margarita offers vibrant citrus flavors and a smooth, balanced finish.
To promote Rancho La Gloria Margarita, the brand teamed up with DASH TWO for a bold Wild Posting® campaign in Los Angeles. Eye-catching posters featuring the margarita’s vibrant branding were strategically placed in high-traffic areas, ensuring maximum visibility and buzz.
The campaign’s success demonstrated how Wild Posting® can amplify brand awareness by engaging audiences directly in urban environments. Rancho La Gloria’s unique flavors and this dynamic marketing strategy brought the refreshing margarita to the forefront of the city’s vibrant culture.