1. TikTok’s Audience is Massive and Still Growing
Audience is everything—without one, you waste time and money. That’s exactly why TikTok is a smart place to advertise—its audience is massive and still growing. The app is currently available in 150 countries and can be accessed in 75 languages. As of January 2025, TikTok boasts over 1.04 billion monthly active users worldwide, with 170 million in the U.S.
The platform’s rapid growth, particularly during and after the COVID-19 pandemic, has made it a significant player in the advertising landscape. Countries continue to see shifts in consumer behavior, and millions of people are spending more time on their devices. As a result, TikTok’s influence on purchasing decisions has surged.
Even though in-person shopping has returned, online spending remains high, and digital marketing is more impactful than ever. TikTok is not just an entertainment hub—it’s shaping consumer choices and driving sales, making it an essential platform for advertisers.
2. Engagement on TikTok is Super High, Driving Consumer Advocacy
It’s not enough for people to visit an app—they need to engage with it regularly for advertising spend to be worthwhile. With 90% of TikTok users accessing the app multiple times daily and most spending an hour or more browsing, engagement levels are exceptionally high.
What keeps users hooked on TikTok? Many say it’s the platform’s authenticity—something older social media channels struggle to replicate. Engaged users who feel personally connected to content are more likely to respond positively to advertising, particularly when it feels organic rather than disruptive.
While Millennials and Gen Z are known for their resistance to traditional ads—many using ad blockers—TikTok presents a unique opportunity. Thanks to its high engagement, advertisers can shift from pure marketing strategies to fostering consumer advocacy. Rather than simply pushing ads, brands can build awareness and loyalty by creating content that users genuinely want to share and talk about.
3. Going Viral Is a Real Possibility—Reach Can Skyrocket Overnight
One of the most exciting aspects of using TikTok for business is how quickly marketing reach can be amplified. A well-crafted video can take a brand from zero followers to hundreds of thousands—even millions—overnight. No other social platform offers this level of rapid virality and extended reach with such ease.
Why does this happen? Unlike Instagram, where content is carefully curated for maximum likes, TikTok thrives on spontaneity. Short, snappy, and addictive by design, TikTok videos often go viral within hours. Even new users can post once and amass a million views, making the platform a goldmine for organic reach.
Rather than relying solely on followers or search-based discovery, TikTok’s unique algorithm delivers content directly to users via the For You Page (FYP). This means your brand can instantly get in front of new audiences without requiring heavy promotion—offering a game-changing opportunity for business growth.
4. There’s Room to Be Authentic, Funny, and Even Off-Brand
Brands often struggle to balance authenticity with brand voice while staying relevant and engaging. TikTok changes the game by rewarding content that is raw, unpolished, and genuinely entertaining. Instead of the typical corporate polish, businesses can embrace spontaneity and humor, making marketing feel more personal and relatable.
This “behind-the-scenes” approach resonates with users, giving brands the freedom to experiment with fresh ideas, revisit past strategies in new ways, and create content that feels human. The result? A deeper connection with audiences and a more engaged community.
For example, the NBA engages 3.8 million fans on TikTok by leaning into humor, often posting lighthearted, off-brand content. One of its top videos, featuring mascots throwing cake in people’s faces for National Cake Day, racked up 3.2 million views.
Similarly, Chipotle tapped into TikTok’s culture by launching the #TikTokHackMenu campaign to promote its mobile ordering app. By showcasing fun and easy ways to customize menu items, Chipotle leveraged TikTok’s engaging format to drive awareness and boost app usage.
5. Social Media Is About Discovery—Helping You Get Seen
Major brands like Burberry, Guess, and even The Washington Post have leveraged TikTok marketing with impressive results. But what about small businesses? Is there space for brands without a massive following? Absolutely!
The way people consume social media has shifted. Once used primarily for sharing updates and interacting with friends, platforms like TikTok are now driven by passive browsing and discovery. Instead of searching for content, users scroll endlessly, uncovering new brands and products along the way—whether they have millions of followers or none at all. This presents an incredible opportunity for businesses looking to build awareness and reach new audiences.
People today crave entertainment, often spending hours surfing TikTok content. Along the way, they stumble upon businesses they wouldn’t have otherwise found. This organic discovery makes TikTok a powerful tool for brands of all sizes, offering creative marketers a chance to connect with audiences in new ways.
Ready to Build Your Own TikTok Campaign?
Now that you understand the power of TikTok marketing, where do you start? With various ad formats—including brand takeovers, top-view ads, and in-feed native advertising—choosing the right strategy can feel overwhelming.
Fortunately, TikTok offers tools like sponsored hashtag challenges and user-generated content to help you make an impact. Whether you’re looking to generate leads for a product or build brand awareness, the opportunities are endless.
At DASH TWO, we have access to TikTok’s self-serve advertising platform and can guide you through the process, helping you craft a results-driven strategy.
Our TikTok Marketing Services Include:
- Account creation, budget planning, scheduling & goal setting
- Building, monitoring & optimizing ad campaigns
- Video ad placement & audience targeting
- Tracking results & performance analytics
The best part? You don’t need a massive budget or a long-term contract to test the waters. When you’re ready to launch, we’re here to help.