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An Alternative to Google TrueView Video Ads

by Dash Two Staff

Google has recently rolled out with a beautiful, new ad unit that is able to showcase multiple YouTube videos and images, all within a rich, multi-screen optimized experience!

The user can click or hover over regular Google Display banners, and automatically receive a full page experience with multiple different videos, as well as a variety of Call-to-Actions. Known as Lightbox Engagement Ads, these rich media ads were designed to harness the targeting power of the Google Display Network, in a more premium, powerful, and engaging format.

For brands, this means that we’re able to promote multiple products within one Lightbox Engagement Ad or be specific in showcasing the features of any individual product or service. For labels, the opportunities are numerous to engage fans and reach out to new audiences. Among some of the creative measures we can take to engage music fans include the facilitation of track sampling for upcoming releases and the presentation of new artists on a label’s roster.

written by Gino Sesto

Gino Sesto is the Founder of DASH TWO, a Digital and Outdoor Advertising Agency based out of Culver City, CA. He has extensive experience and knowledge within the advertising industry, covering all formats from traditional media to digital media. Gino has over 25 years of experience and has helped with the release of several #1 records, including Bone Thugs N Harmony, The Offspring, Eminem, Jay-Z and more. Over the last 3 years, Gino has grown DASH TWO from 5 employees to over 20 employees and has expanded the company by opening a satellite office in Nashville, TN. Outside of DASH TWO, Gino is also a avid Certified Flight Instructor and is an active member of AOPA and The Entrepreneur Organization.

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