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Digital Advertising

Search Engine Marketing (SEM) Agency in Los Angeles

DASH TWO runs Google Ads and paid search campaigns that put your brand at the top of search results.

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We work with companies like…

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Marvel logo
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DASH TWO partner clients
Universal Music Group
What We Do

Paid Search That Puts You at the Top

DASH TWO is a Los Angeles search engine marketing agency running Google Ads and Bing campaigns for brands that want to show up when it matters most — at the exact moment someone is searching for what they offer. We handle strategy, keyword research, ad creation, bid management, and optimization so your budget works as hard as possible.
WHAT WE OFFER

SEM Services

Search engine marketing covers every paid placement in search results. Here’s what we run:

Google Search Ads

Text-based ads that appear at the top of Google search results when someone searches for your product, service, or competitor. Search ads are the highest-intent ad format in digital advertising — the person is already looking. We make sure you’re there when they are.

Bing Ads

Microsoft Advertising reaches a distinct audience that skews older and higher-income than Google — and at a lower cost per click. We run Bing campaigns in parallel with Google for brands looking to maximize search coverage without paying Google prices.

Remarketing Lists for Search Ads (RLSA)

RLSA lets you adjust your Google bids for people who’ve previously visited your website. When a past visitor searches for your product or a competitor, you bid more aggressively to recapture them at the exact moment of intent.

Performance Max

Google’s Performance Max campaigns use AI to serve ads across Search, Display, YouTube, Gmail, and Maps from a single campaign. We build and manage PMax campaigns for brands looking to maximize reach across Google’s entire network.

Google Shopping Ads

Product listing ads that appear in Google Shopping results with images, prices, and product names. Essential for e-commerce brands. We manage product feeds, bidding, and optimization to maximize return on ad spend.

Google search on laptop — search engine marketing agency Los Angeles
DASH TWO runs Google Ads and paid search campaigns that put your brand at the top of search results.

Local Search Ads

For businesses with a physical location or service area, local search ads put you at the top of Google Maps and local search results. We run local campaigns for brick-and-mortar businesses, service providers, and brands targeting specific geographic markets.

 Wild Posting® — Janelle Monae

Why search engine marketing works — high intent, measurable results, speed, control, scalability
Why It Works

Why Search Engine Marketing Works

SEM puts your brand in front of people who are actively searching for what you sell — not passively scrolling. Here’s why it’s one of the highest-ROI channels in digital advertising:

High intent. Someone searching “Google Ads agency Los Angeles” is ready to hire. SEM captures that intent at exactly the right moment.

Measurable results. Every click, conversion, and dollar spent is tracked. You know precisely what’s working and what to adjust.

Speed. Unlike SEO, paid search delivers results immediately. Campaigns can go live in days and start generating traffic the same week.

Control. You control who sees your ads, when they see them, what they pay per click, and how much you spend. No other channel gives you that level of precision.

Scalability. When campaigns are performing, you scale spend. When something isn’t working, you pull back. SEM is as flexible as your budget.
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The Process

How We Run SEM Campaigns

Keyword Research

We start by mapping the full keyword landscape — head terms, long-tail queries, competitor terms, and negative keywords. Good keyword research is the foundation everything else is built on.

Campaign Structure

We build campaigns with clean account structure — organized by theme, match type, and funnel stage. Structure affects quality score, which affects cost per click. We do it right from the start.

Ad Creative

We write ad copy that matches search intent, incorporates target keywords, and drives clicks. Headlines, descriptions, and extensions are all optimized for relevance and performance.

Bid Management

We manage bids daily — adjusting by keyword, device, time of day, audience, and location to maximize conversions within your budget. We use a mix of smart bidding strategies and manual oversight depending on campaign maturity.

Optimization & Reporting

We monitor campaigns continuously — cutting underperforming keywords, testing new ad variations, refining audiences, and reporting on what matters: clicks, conversions, cost per acquisition, and ROAS.
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Keyword research strategy for SEM campaigns
Keyword research is the foundation of every DASH TWO SEM campaign — head terms, long-tail queries, and competitor keywords mapped before a dollar is spent.

 Wild Posting® — Janelle Monae

Google Ads campaign dashboard showing SEM performance metrics
DASH TWO manages Google Ads campaigns across search, shopping, and Performance Max — optimized daily for clicks, conversions, and ROAS.
Why DASH TWO

Why Choose a Los Angeles SEM Agency?

Los Angeles is one of the most competitive search markets in the country. Entertainment, fashion, tech, real estate, legal, and healthcare brands are all bidding on the same keywords — driving up costs and making smart campaign management more important than ever.

DASH TWO is based in Inglewood. We run SEM campaigns for brands across LA and nationally — from consumer products and entertainment to B2B services and nonprofits. We know how to compete in expensive markets without wasting budget.

And unlike most SEM agencies, we also run outdoor advertising — billboards, wild posting, murals, and more. When your paid search campaign and your street presence are built by the same team, the messaging is consistent and the results compound.
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DASH TWO

COMMON QUESTIONS

Search Engine Marketing FAQ

What is search engine marketing?

Search engine marketing (SEM) is a form of digital advertising that places paid ads in search engine results pages. When someone searches for a product or service, SEM puts your brand at the top of those results. It’s also called paid search or PPC (pay-per-click) advertising.
SEO (search engine optimization) focuses on earning organic rankings through content, technical improvements, and backlinks — it takes time but doesn’t require paying per click. SEM uses paid ads to appear at the top of search results immediately. Most brands benefit from both running simultaneously.
Most brands start with a minimum ad spend of $2,000–$5,000/month, plus an agency management fee. Highly competitive industries like legal, finance, and real estate can run significantly higher. DASH TWO works with brands at a range of budgets — contact us for a quote.
Google dominates search with over 90% market share, making it the priority for most brands. Bing reaches a smaller but distinct audience at lower cost per click — often 20–30% cheaper than Google. Running both gives you maximum search coverage. We typically recommend starting with Google and adding Bing once campaigns are stable.
Yes. We write all ad copy — headlines, descriptions, and extensions — as part of our SEM management. For brands running Performance Max or display remarketing alongside search, we also develop visual creative optimized for each format.

IS IT TIME TO RAMP UP YOUR SEARCH ENGINE MARKETING?

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Get In Touch

(310) 439-2356  ·  214 S. Locust St. #200, Inglewood CA 90301

Dash Two Logo

Digital and Outdoor Advertising Agency. Expertise in the science of digital and the art of the outdoor.

214 S. Locust St. #200
Inglewood, CA 90301

(310) 439-2356

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