What is Guerrilla Advertising?
Guerrilla ads are anything that falls outside the traditional realm of outdoor advertising designed to grab attention in a creative way.
Go all the way back to the “Wanted” posters in the Old West – guerrilla advertising has a long history because it’s an effective way to shock people into noticing your message.
What does Guerrilla Advertising consist of?
Guerilla Advertising encompasses so many different things:
- When you find advertising in an unanticipated place, that’s guerrilla advertising.
- When you encounter an ad so big, so bright or so loud it can’t be ignored, that’s guerrilla advertising.
- When you find yourself in the midst of a flash mob or what almost seems like a practical joke promoting a product, that’s guerrilla advertising.
What constitutes an effective guerrilla advertising campaign? Imagination is the key ingredient, of course. You need something unique that people haven’t seen before. Guerrilla advertising also requires the energy and focus to carry it out, in addition to having the right audience in mind.
Examples of Guerilla Advertising
Sidewalk Stencils
What are Sidewalk Stencils?
Sidewalk Stencils are where an advertiser lays down a stencil on the sidewalk and the stencil is painted in with either chalk or actual paint. Chalk is typically preferred to avoid long term damage to city streets.
What are benefits of Sidewalk Stencils?
Sidewalk stencils can be placed on any sidewalk, as few cities have ordinances against them and when done with chalk they are not permanent. Sidewalk stencils are great for pop up stores or record releases. When placed in high foot traffic areas they can really create a buzz.
What are the costs of Sidewalk Stencils?
Sidewalk stencils can be done for as little as $50 per installation, depending on the market and complexity of the stencil
Wall Projections
What are Wall Projections?
Wall projections use light projectors to display images or videos on buildings, commonly for advertising or public messaging. Wall projections are considered to be a form of Guerilla Advertising since most if not all projections are done with no approvals and are done whenever and wherever the advertiser wants. Wall projections leave no trace which make them a great solution for Guerilla Marketing campaigns.
What are benefits of Wall Projections?
Wall projections are not permanent and can be done on any wall in any major market. They are extremely captivating and will draw attention in the night. The turn around time to place a wall projection is hours.
What are the costs of Wall Projections?
Wall projections are done for as little as a thousand dollars per night. Depending on the market being advertised in.
Stickering
What is a Stickering Campaign?
Stickering campaigns are a true form of Guerilla Advertising that entail placing stickers any and everywhere possible in order to bomb a area with stickers.
Street-Team Marketing
What is a Street Team Campaign?
Street Teams is a form of Guerilla Advertising that uses people to distribute anything from products samples to coupons to flyers and stickers.
Guerrilla Marketing Plans That Work
Like the warfare tactics that inspired its name, guerrilla advertising is unconventional. The best execution involves putting ads in surprising places. Think a dollar bill you get for change at the drugstore that, you are shocked to discover, has a sticker on top of George Washington’s face advertising an upcoming album from your favorite artist. Or arresting chalk art on a wall or sidewalk.
These tactics work because you make an impression. And these days, making an impression also means a secondary way to build buzz – spreading to social media.
People post about things they find clever and amusing, even if it’s advertising. This creates another channel for your ad and increases the possibility it will go viral. An ad may receive coverage in newspapers, magazines and trades thanks to social media.
Use DASH TWO for Your Guerrilla Advertising
Why should you trust us with your next guerrilla undertaking? We are the outdoor advertising experts, and that includes alternative methods like guerrilla marketing.
We execute guerrilla campaigns with arresting concepts that get people excited. We talk to our clients to determine their aims, their style, their budget.
Then we come up with ways to reach their target audience using original ideas.
The best guerrilla advertising becomes an experience. It’s something people talk to their friends about and remember days after they’ve seen it. Keep in mind that high impact doesn’t have to mean high cost, either. Some of the most efficient guerrilla options simply use everyday things in a creative manner rather than spend loads of money to manufacture something new. With a few added accessories, a lamp post on a street corner turns into a stick of licorice, for example.
Does guerrilla advertising sound like something you’d like to explore for your brand? Contact DASH TWO today to discuss your needs, and let’s make a plan together. Get ready to have some fun.
