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THE EAGLES
Client
LOCATION
CAMPAIGN DISPLAY
MARKET
The Eagles are one of the most influential and best-selling rock bands in music history, with a catalog of chart-topping albums and a fan base spanning generations. To celebrate the One of These Nights Deluxe Edition Remaster, Rhino Entertainment partnered with DASH TWO on a high-impact outdoor activation built to honor the band’s legacy while connecting authentically with music fans in one of America’s most iconic music cities — Nashville.
The goal was to generate awareness for the One of These Nights Deluxe Edition Remaster through a culturally relevant outdoor activation — one that resonated with both longtime Eagles fans and Nashville’s music community. Rather than simply placing advertising in a high-traffic location, the objective was to create a piece of public art that felt authentic to its surroundings while celebrating one of rock music’s most iconic albums.
Unlike a traditional mural campaign where the location is chosen from available inventory, the client had a very specific vision: they wanted the mural installed at Grimey’s, one of Nashville’s most beloved independent record stores. That raised several hurdles — securing permission from the property owner, identifying a muralist capable of faithfully recreating the album artwork, and coordinating production on a tight timeline. The campaign demanded more than wall space; it required collaboration with local partners to create an installation that would feel like a natural part of Nashville’s music culture.
We built the strategy around authenticity. Rather than chasing the largest or most visible location, we prioritized cultural relevance by working directly with Grimey’s to secure the requested wall. Because Grimey’s regularly showcases local artwork and serves as a gathering place for music lovers, it was the ideal setting to celebrate The Eagles’ legacy.
To keep the creative true to the original album artwork, we partnered with the property’s preferred network of muralists and selected local artist Alexandria Hall, whose realistic painting style perfectly matched the campaign’s vision. By combining an iconic location with local artistic talent, the campaign became more than an advertisement — it became part of Nashville’s music landscape.
DASH TWO managed the project from concept through installation. We worked directly with Grimey’s to secure approval for the mural location and coordinated every stage of production. After reviewing multiple artist portfolios, Alexandria Hall was selected to hand-paint the mural based on her realism-focused style and her ability to faithfully recreate the original creative. The installation was completed in approximately a day and a half, while a professional time-lapse documented the entire painting process. The finished mural remained on display for four weeks, creating a highly visible tribute to The Eagles in one of Nashville’s most recognizable destinations for music fans.
Designed primarily as a brand-awareness initiative rather than a direct-response effort, the campaign generated meaningful engagement throughout its installation and display. Highlights included:
One of the campaign’s most successful outcomes happened before the mural was even finished. As the artwork came to life, visitors regularly stopped to watch the artist paint, photograph the installation, and strike up conversations about The Eagles and the upcoming release.
— Gino Sesto, Founder & CEO, DASH TWO
This campaign showed that custom murals can create engagement long before the finished artwork is revealed. Because the installation took place at Grimey’s — a destination already known for record releases, live performances, and community events — the mural naturally became part of the visitor experience. Music fans didn’t simply walk past the campaign; they stopped, interacted with it, shared photos, and discussed the project as it evolved.
It also reinforced the value of choosing locations based on cultural relevance rather than traffic volume alone. For entertainment brands, authenticity often builds stronger audience connections than traditional advertising placements. For related work, see our Third Man Hardware campaign in Nashville and our White Fox Coachella activation.
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